Customer Advocacy Manager (REMOTE EAST COAST)

Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient. They are seeking a dynamic Customer Advocacy Manager to lead the customer advocacy program, cultivating relationships with advocates and showcasing customer success stories to enhance Veeam's brand.

Responsibilities:

• Build Relationships That Matter: Cultivate and nurture lasting connections with key customer advocates, transforming them into champions for Veeam
• Create a Portfolio of Stars: Develop a strategic portfolio of high-profile customer brands that can be celebrated in case studies, testimonials, and at industry events
• Lead the Charge on Advocacy: Manage and maintain a database of public and private references, including advocates for peer-to-peer and NDA engagements, to drive value for sales and marketing
• Collaborate Across Teams: Partner with sales, marketing, customer success, engineering, and alliances to identify standout customer stories and grow the advocate pool
• Showcase Success Stories: Coordinate customer interviews, craft compelling narratives, and oversee the review and approval process for advocacy assets like success stories, quotes, and videos
• Drive Impactful Campaigns: Leverage customer voices in marketing campaigns, PR, AR, and field activities to strengthen brand trust and credibility
• Track and Optimize: Monitor the use of advocacy assets across all formats, ensuring they deliver maximum impact for Veeam’s brand and sales initiatives
• Produce High-Quality Content: Oversee supplier contracts and manage the creation of professional video testimonials and other advocacy assets
• Be the Trusted Advisor: Serve as a go-to resource for sales and marketing teams, helping them harness the power of customer advocacy to support their goals
• Innovate and Grow: Lead operational efficiency projects and explore new ways to elevate Veeam’s customer advocacy program

Requirements:

• A Bachelor's degree in Marketing, Communications, Business Administration, or a related field (or a combination of education and experience that proves you're ready to shine)
• Experience managing a customer advocacy program is required
• Proven ability to manage advocacy pipelines, hit deadlines, and exceed quarterly goals to drive business growth
• Marketing experience in the B2B technology space, especially within customer marketing
• Top-notch organizational skills and project management expertise
• Exceptional verbal and written communication skills, with the ability to craft compelling narratives and connect with customers and colleagues alike
• Soft selling skills that allow you to inspire and influence without hard pressure
• Strong decision-making skills and the ability to tackle challenges with creative solutions
• Thrives in fast-paced environments and knows how to juggle multiple projects without breaking a sweat
• Results-oriented, passionate about what you do, and bring energy to every task you take on
• Strong expertise in market analysis and business insights
• Proven ability to gather market requirements and create assets that address key needs
• Skilled at adjusting strategies to align with corporate goals and objectives
• Deep understanding of market dynamics to position Veeam for success
• Proven ability to partner with customers and stakeholders across regions to drive results
• Exceptional written and verbal skills that resonate at all levels
• Skilled at engaging and influencing senior leadership (VP & C-Level)
• Experienced in navigating and connecting with Enterprise customers
• Ability to identify key topics and execute integrated campaigns that showcase Veeam's credibility
• Strong understanding of the roles played by alliance partners, distributors, system integrators, etc. in the channel market highly preferred
• Bi or multi-lingual in English/Spanish/Portuguese