Product Marketing Manager

Merative, through its Truven division, focuses on transforming healthcare data into actionable insights to improve health outcomes. They are seeking a data-driven Product Marketing Manager to bridge product, sales, and marketing efforts, specifically targeting the life sciences market segment.

Responsibilities:

• Drive Market Share: Increase our footprint within the life sciences segment by effectively positioning and differentiating our data solutions
• Provide Market Intelligence: Monitor the life sciences landscape and adjacent markets. Gather actionable insights on market trends, competitor movements, and regulatory changes to inform our product and marketing strategies
• Define Segmentation and Personas: Define and maintain deep, actionable buyer personas. Segment the life sciences market to identify high-value targets and tailor our approach to address their specific pain points and goals
• Improve Product Adoption: Accelerate the uptake of new features and existing products among current life sciences clients through targeted lifecycle marketing and clear communication
• Enable Sales Success: Reduce the sales cycle length and increase win rates by equipping the sales team with precise messaging and highly effective collateral. Develop high-quality sales artifacts tailored to the life sciences segment

Requirements:

• A proven track record of applying deep B2B product marketing expertise, specifically within healthcare data or technology for the life sciences market (biopharmaceutical, medical devices)
• The ideal candidate will have 8+ years of experience, including product marketing ownership and demonstrated impact on business performance
• Proven experience contributing to product and marketing strategy to drive growth, differentiation, and customer adoption
• Ability to analyze ambiguous market signals, customer insights, competitive dynamics, and qualitative data where evaluation of intangibles is required
• Ability to provide thought leadership on market trends, buyer needs, and competitive strategy, and contribute to broader, company-wide initiatives
• Deep understanding of the full marketing and sales funnel – you know what it takes to partner across product management, sales, and marketing functions to generate demand, nurture intelligently, and drive revenue outcomes
• A 'figure-it-out' mindset: you move fast, proactively solve problems, and bring positive momentum, especially when priorities shift
• Exceptional written and verbal communication skills, with a talent for making complex concepts accessible
• Strong analytical skills to interpret market data and translate it into actionable business strategy