Sr Manager, Marketing Analytics

SharkNinja is a global product design and technology company known for its innovative lifestyle solutions. They are seeking a Senior Manager, Marketing Analytics to lead the marketing team in leveraging AI for smarter decision-making and to develop frameworks for evaluating market performance.

Responsibilities:

• Launch performance intelligence: Develop the frameworks, metrics, and AI-powered models that enable SharkNinja to systematically evaluate go-to-market success — identifying the drivers of launch performance across markets and product lines
• Content effectiveness: Build the measurement infrastructure to assess social content effectiveness, surface performance patterns, and connect content signals to broader marketing and commercial outcomes
• Upstream market intelligence: Leverage AI to synthesize competitive, consumer, and category signals that inform upstream positioning decisions and give SharkNinja a forward-looking view of the market
• Data infrastructure & AI enablement: Design and maintain the data pipelines and AI tooling that underpin launch intelligence, content effectiveness, and upstream market analysis — ensuring quality, scalability, and alignment with the broader global marketing strategy
• Cross-functional partnership: Collaborate with Marketing, Analytics, IT, and Commercial Data teams to align priorities and translate analytical outputs into decisions that move the business forward

Requirements:

• Bachelor's in Data Science, Analytics, Computer Science, or related field
• 8–10 years in analytics or data science, with demonstrated experience applying AI or ML in a commercial context
• Practical experience deploying AI and machine learning solutions that generate measurable business impact, not just theoretical knowledge
• Proficiency in tools such as Snowflake, dbt, and Fivetran, with strong knowledge of ETL/ELT processes and visualization platforms
• Ability to connect data and AI outputs to marketing and business outcomes, with enough fluency across media, social, and go-to-market to ask the right questions
• Strong ability to communicate across technical and non-technical audiences and influence senior stakeholders with data-driven recommendations
• Proven ability to build hands-on while enabling broader team success
• Comfortable operating with ambiguity and establishing structure in a fast-moving, matrixed environment
• Master's preferred
• CPG, retail, or consumer technology background preferred