Marketing Coordinator + Content Engine Operator

Nurse Life Coach Academy (NLCA) is a leading online education and certification company dedicated to helping registered nurses transition into impactful coaching careers. The Marketing Coordinator will ensure all marketing initiatives run smoothly, translating strategies into actionable plans and managing the organic content engine to create high-performing content across various platforms.

Responsibilities:

• Translate marketing strategies into detailed project plans (tasks, timelines, ownership)
• Coordinate execution across internal team members and external vendors (ads, email, content, design)
• Manage and maintain the marketing calendar (campaigns, launches, promotions, content)
• Set up and execute two monthly masterclasses (Kajabi, HubSpot, Salesmsg)
• Conduct QA on funnels, landing pages, forms, and email sequences before launch
• Ensure accurate tracking across platforms (HubSpot, Hyros, Meta, UTMs, tags, audiences)
• Monitor performance and deliver weekly reports (leads, CPL, booked calls, show rate, insights)
• Identify and resolve execution gaps or inefficiencies
• Improve systems and workflows for scalability
• Execute a consistent organic content strategy across Instagram, Facebook, LinkedIn, and email
• Create and/or coordinate production of: Carousels, Reels / short-form video, Static posts and graphics, Story content
• Repurpose long-form content (podcasts, trainings, workshops, live calls) into multiple short-form assets
• Organize and maintain a centralized content library (raw footage, testimonials, screenshots, brand assets)
• Draft, format, and schedule content using tools like Planable
• Collaborate with leadership to translate ideas into engaging, high-performing content
• Ensure content aligns with brand voice and current campaigns
• Track basic organic performance and identify top-performing content themes

Requirements:

• 2+ years in marketing coordination, marketing operations, or content marketing
• Proven ability to manage multiple campaigns simultaneously
• Experience creating or coordinating organic content (reels, carousels, short-form video)
• Familiarity with content repurposing workflows and scheduling tools
• Experience with tools like HubSpot, Kajabi, Meta Ads (or similar)
• Experience QA'ing funnels, landing pages, and email sequences
• Understanding of tracking (UTMs, tagging, segmentation, data accuracy)
• Proficiency with ClickUp, Slack, Planable, or similar tools
• Ability to interpret data and produce actionable reports
• Strong attention to detail and organizational skills
• Experience in online education, coaching, or digital programs