Head of Marketing

Uare.ai is transforming the industry by building the world's first marketplace for Individual AI. They are seeking a Head of Marketing to own the entire marketing strategy, define brand voice, and drive targeted acquisition for key audiences while collaborating closely with the CEO and executive team.

Responsibilities:

• Own the full marketing strategy for Uare.ai across consumer and professional verticals
• Define and own the brand voice, visual identity, and positioning for a category that doesn't exist yet
• Build the narrative architecture for Individual AI so the world understands what it is, why it matters, and why Uare.ai owns it
• Drive targeted acquisition for key audiences with a focus on Professionals, Creators and Consumers
• Own the PR and communications strategy, from launch press to ongoing earned media, founder positioning, and counter-narrative on AI ethics
• Orchestrate the hard launch as a coordinated wave across professional content, press, social, events, and paid
• Set creative direction across every touchpoint: website, ads, social, event materials, prosumer collateral, email. Nothing ships without your fingerprint
• Launch and scale high-performance campaigns across paid, organic, and content channels with a relentless focus on ROAS and CPA
• Build and lead the marketing team across brand, content, PR, lifecycle, and community
• Partner directly with product, sales, and the CEO to keep strategy and execution tight and fast
• Define what marketing success looks like for a new category and track it rigorously, not just funnel metrics but brand awareness, share of voice, and message pull-through