Market Sales Manager

Since its founding in 1937, Krispy Kreme’s focus has remained the same - making fresh doughnuts using our founder’s original recipe. The brand’s iconic Hot Light lets consumers know when doughnuts are being made in the shop so they can stop in and enjoy them hot, right off the line.

Krispy Kreme’s Market Sales Manager will manage execution, compliance, and growth across assigned customer locations. This role serves as the primary field-facing partner to customers, Operations, Logistics, and internal stakeholders, ensuring best-in-class execution while driving new distribution, display optimization, and revenue growth.

A TASTE OF WHAT YOU WILL BE DOING:

Customer Execution & Compliance

• Conduct regular door audits at customer locations to ensure operational, quality, and merchandising standards are met.
• Identify execution gaps and communicate issues to Operations and Logistics teams, following through to resolution.
• Ensure customer locations consistently meet company and brand standards.

Issue Resolution & Customer Support

• Act as the first point of contact for customer delivery, product, and display issues.
• Partner with General Managers, Operations, and the 3PL Logistics team to build contingency plans and resolve issues quickly and effectively.
• Proactively address risks to service, sales, and execution.

Sales Growth & Expansion Support

• Support territory expansion by coordinating new customer launches and ensuring 3PL readiness and execution excellence.
• Execute display optimization initiatives and sell in incremental space, features, and store-level opportunities.
• Identify and drive upsell opportunities aligned to customer and business objectives.

Relationship Management

• Build strong business relationships with key customer stakeholders, including senior decision makers within national accounts.
• Serve as a trusted partner to customers, identifying opportunities and selling in relevant solutions.

Performance Management & Reporting

• Leverage reporting tools and dashboards to track key performance metrics, including Sales, APD, SDS %, and Prime Margin %.
• Monitor territory performance against budget and targets, proactively course-correcting when results are off track.
• Share insights and recommendations with internal partners to drive continuous improvement.

Best Practices & Continuous Improvement

• Ensure best practices are developed, documented, and consistently implemented at the customer level.
• Support execution excellence through standardization and process improvement.

YOUR RECIPE FOR SUCCESS:

• Bachelor’s degree or equivalent experience preferred
• 3+ years of field sales, account management, or customer-facing experience (CPG or retail preferred)
• Strong communication, problem-solving, and relationship-building skills
• Ability to work cross-functionally with Operations, Logistics, and Sales teams
• Strong analytical skills with experience interpreting sales and performance data
• Willingness to travel within assigned territory

*The above statements are intended to describe the general nature of work performed by the employees assigned to this job and are not the official job description for the position. The official job description will be provided during the application/interview process.

BENEFITS:

• Comprehensive benefits (medical, vision, and dental insurance)
• Employee discount program
• 401K plan
• Generous PTO Plan
• Company events
• Education Reimbursement
• Adoption Assistance
• Life Insurance
• FSA/HSA Plans
• Pet Insurance

Learn more at www.kkbenefits.com

WHY KRISPY KREME?

At Krispy Kreme, we focus on:

• Loving People:
• Our global culture is best captured by our Leadership Mix, a dozen behaviors that define how we work with one another across the world and give back to our communities. Check out our leadership mix here.
• Belonging happens once each Krispy Kremer knows their bold authentic self is welcomed, dignified, and loved, where their wonderfully original identities flourish and thrive.
• Loving Communities:
• At Krispy Kreme, sharing joy is at the center of everything we do, and we strive to inspire this in our communities. Our brand purpose truly shines through our Acts of Joy and community fundraising initiatives.
• In the U.S., we have been donating unsold doughnuts to local food banks, with a goal of bringing a smile to our consumers as they enjoy a small, sweet treat. We partner with Feeding America and Convoy of Hope, who in turn partner with organizations nationwide to distribute donations to people in need through diverse types of programs and services.
• In 2022, we helped community groups raise $40 million globally. Last year in the U.S., we supported more than 83,000 fundraising events, raising nearly $37 million.
• Loving Planet:
• We have been conducting a multi-year global GHG emissions assessment to establish an emissions baseline, using this foundation to soon set goals for greenhouse gas emission reductions.
• We are working on reducing food waste through donation efforts, animal feed, and composting programs.

Krispy Kreme is an Equal Opportunity Employer:

At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.