Director of Sales And Business Development

10X Recruiting Partners is seeking a Director of Sales for a high-growth private label bottled water company. The Sales Director will lead strategic and operational performance while driving revenue expansion across various channels and maintaining strong customer relationships.

Responsibilities:

• Develop and execute a 3-year strategic plan to achieve $5M in profit
• Identify and secure high-value accounts across hospitality, retail, casino, events, clubs and golf sectors
• Drive top-line revenue growth while maintaining margin discipline
• Build and maintain executive-level relationships with key customers
• Conduct in-person client meetings 2–4 times annually to strengthen partnerships and drive upsell opportunities
• Lead negotiations on large-scale contracts and private label agreements
• Competency in successful Request For Bid (RFB) customer demands
• Leadership for problem solving and results driven resolutions
• Continuously analyze market trends, customer demand, and competitive positioning
• Develop real time dynamic pricing models to remain competitive while protecting margins
• Identify opportunities for expansion, product differentiation and new channels
• Continual close collaboration with production and supply chain teams to control costs and optimize pricing
• Align sales forecasts, customer service and production capacity
• Improve efficiencies to support scalable & profitable growth
• Own full P&L performance with emphasis on profitability, cost control
• Establish KPIs and performance metrics to track progress toward growth targets
• Adjust strategy proactively based on financial performance and market data

Requirements:

• Proven executive leadership experience (CEO, President, COO, or senior sales executive) in beverage, CPG, or private label consumable industries
• Demonstrated success scaling a business and achieving aggressive profit targets
• Strong relationship-building and negotiation skills with enterprise-level clients
• Expertise in pricing strategy, cost analysis, and margin optimization
• Deep understanding of sales channels including hospitality, golf, clubs, event centers, retail, and gaming industries
• Excellent leadership, communication and decision-making skills with cross-functional teams
• Self motivated to succeed above and beyond one's self
• Execution-focused with a growth mindset
• Strategic thinking with hands-on execution and results-driven leadership
• Strong interpersonal and relationship-driven leadership skills
• Market intelligence and adaptability
• Financial and operational acumen
• Leadership for problem solving and results driven resolutions