Director, Growth Marketing

JamLoop is building the next generation of performance-driven advertising for the streaming TV era. They are seeking a Director, Growth Marketing to own the company’s pipeline generation engine and help shape market demand through various marketing strategies and channels.

Responsibilities:

• Own the strategy and execution for marketing-sourced pipeline
• Set targets, forecast performance, and recommend budget allocation across channels and programs
• Build the near-term growth engine while helping shape the longer-term GTM operating model
• Identify the highest-leverage opportunities across channels, content, conversion paths, reporting, and sales alignment
• Move JamLoop from a set of growth activities toward a more connected, scalable system for demand generation and pipeline creation
• Own paid acquisition end-to-end across paid search, paid social, CTV, retargeting, and emerging channels
• Continuously test audiences, creative, offers, and landing page experiences to improve CAC and conversion rates
• Optimize channel mix and budget allocation based on pipeline performance, not just CPL
• Build and execute multi-channel campaigns that drive qualified demand
• Develop conversion-focused campaign content, offers, and messaging that turn traffic into pipeline
• Own the campaign calendar from concept to launch to optimization
• Partner with Product Marketing and other marketing leaders on launches, narratives, and strategic initiatives
• Design and run ABM programs for high-value accounts, verticals, and segments
• Develop targeting strategy, signal-based triggers, and personalized outreach paths
• Build multi-touch programs that convert engagement into pipeline
• Drive organic growth through technical SEO, structured content, and evolving discovery behavior
• Optimize for AI-driven discovery across tools and platforms such as ChatGPT and Perplexity
• Build high-intent, conversion-oriented content and site pathways that capture and convert demand
• Own conversion across key journeys from campaign click to demo request or other target action
• Run continuous experiments on messaging, offers, forms, and page experience
• Improve conversion rates across the funnel through rapid, disciplined testing
• Build and maintain a clear growth scorecard tied to traffic, conversion, pipeline, and contribution to revenue
• Own attribution and reporting that connects spend, campaigns, and channels to pipeline outcomes
• Run structured experiments with clear hypotheses and measurable impact
• Introduce practical automation and AI-assisted workflows that improve speed, insight, decision-making, or execution
• Prioritize tools and process improvements that create real leverage for a lean team, rather than overengineering the stack

Requirements:

• 8+ years in growth marketing, demand generation, or performance marketing in B2B SaaS, adtech, martech, media, or a related category
• Proven track record of driving qualified pipeline and improving conversion, not just generating activity
• Strong hands-on experience across paid search, paid social, SEO/AEO, landing pages, CRO, campaigns, and reporting
• Experience building structure and process in an environment that is still evolving
• Ability to move from execution into system design, seeing not just channel performance but how the broader GTM engine needs to work together
• Strong analytical and strategic judgment, with the ability to prioritize highest-impact opportunities in a lean environment
• Practical fluency with AI tools and automation workflows, with good judgment about where to start and where not to overbuild
• Strong cross-functional leadership skills and confidence working across marketing, sales, product marketing, leadership, and operations
• Deep hands-on experience with HubSpot and modern GTM workflows
• Experience supporting both managed-service and self-serve or hybrid GTM motions
• Experience in CTV, adtech, martech, media, or measurement-related businesses
• Experience designing growth systems, reporting frameworks, or cross-functional GTM processes
• Familiarity with tools such as Webflow, Clay, Canva, or related workflow and automation platforms
• Experience in a builder-stage or high-growth environment where infrastructure needed to be created, not maintained