Talentpluto is seeking a Go-to-Market Engineer (GTME) focused on executing and optimizing engagement with a high-value market. The role involves managing a curated list of qualified accounts to generate pipeline through multi-touch outbound strategies and innovative engagement techniques.
Responsibilities:
- Run multi-touch outbound across a curated set of high-value accounts (email, LinkedIn, selective calls)
- Re-engage event-driven pipeline (hundreds of high-intent prospects) using creative approaches beyond sequences
- Leverage content and retargeting (e.g., LinkedIn posts, founder touchpoints) to drive engagement
- Continuously test channels, messaging, and timing to improve conversion
- Segment accounts and personas to drive more effective outreach
- Use and configure GTM tools and data systems to track and optimize performance
Requirements:
- ~2+ years in SDR/BDR, growth, or GTM execution roles
- Proven experience with outbound and self-sourced pipeline generation
- Strong written communication and attention to detail
- Comfortable using and learning technical tools (CRM, data, automation)
- Ability to execute multi-touch, personalized outreach
- Experience in early-stage or fast-moving environments
- Experience in FinTech or B2B SaaS
- Exposure to retargeting, lifecycle, or growth marketing concepts
- More technical background (e.g., CS degree or strong systems thinking)
- Experience converting event or inbound interest into pipeline
- Familiarity with persona-based segmentation and targeted GTM motions