Go to Market Engineer

Talentpluto is seeking a Go-to-Market Engineer (GTME) focused on executing and optimizing engagement with a high-value market. The role involves managing a curated list of qualified accounts to generate pipeline through multi-touch outbound strategies and innovative engagement techniques.

Responsibilities:

• Run multi-touch outbound across a curated set of high-value accounts (email, LinkedIn, selective calls)
• Re-engage event-driven pipeline (hundreds of high-intent prospects) using creative approaches beyond sequences
• Leverage content and retargeting (e.g., LinkedIn posts, founder touchpoints) to drive engagement
• Continuously test channels, messaging, and timing to improve conversion
• Segment accounts and personas to drive more effective outreach
• Use and configure GTM tools and data systems to track and optimize performance

Requirements:

• ~2+ years in SDR/BDR, growth, or GTM execution roles
• Proven experience with outbound and self-sourced pipeline generation
• Strong written communication and attention to detail
• Comfortable using and learning technical tools (CRM, data, automation)
• Ability to execute multi-touch, personalized outreach
• Experience in early-stage or fast-moving environments
• Experience in FinTech or B2B SaaS
• Exposure to retargeting, lifecycle, or growth marketing concepts
• More technical background (e.g., CS degree or strong systems thinking)
• Experience converting event or inbound interest into pipeline
• Familiarity with persona-based segmentation and targeted GTM motions