Director of Sales & Marketing - InterContinental Los Angeles Downtown

About InterContinental Los Angeles Downtown

As the tallest building west of Chicago, InterContinental Los Angeles Downtown will forever elevate the city skyline. Located in the epicenter of downtown’s historic financial and arts district, and mere blocks from Staples Center and L.A. Live, InterContinental Los Angeles Downtown leads the way as the new architectural icon of luxury hospitality. 

The hotel features 889 guest rooms including 109 suites, and a host of culinary venues, including La Boucherie, an elegant American steakhouse with a French twist; Sora, an upscale, intimate sushi restaurant; Dekkadance, an all-day dining international market experience; and Spire 73 – the tallest open-air rooftop bar in the Western Hemisphere – located atop the 73rd floor, boasting breathtaking 360-degree views. 

Bedecked in sustainable design, the hotel is the first LEED-Gold certified building in downtown Los Angeles for Building Design and Construction.

InterContinental Los Angeles Downtown has received awards from US News & World Report, Condé Nast Traveler Readers' Choice, Travel + Leisure World's Best, AAA Four Diamond, Wine Spectator, Meetings Today, and more. La Boucherie is also a Michelin Guide recommended restaurant. 

The hotel offers a 70th-floor sky lobby, 13,000 sq. ft. fitness center, Club InterContinental Lounge, and outdoor pool, as well as over 100,000 square feet of indoor/outdoor meeting and event spaces, including a 21,500-square-foot elegant Wilshire Grand Ballroom. From intricate light fixtures inspired by L.A.’s infamous freeways to billboard-inspired headboards in each guest room reflecting L.A.’s classic beach towns, foothills, car culture and urban scene, the hotel aims to bring a fresh, iconic and elevated perspective of Los Angeles to travelers and locals alike.

Role Purpose

As Director of Sales & Marketing you’ll develop and implement strategies to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved. 

Key Accountabilities

People:

• Manage daily sales activities, plan and assign work ensuring you always have the right staffing numbers.    
• Develop your team and improve their performance through coaching and feedback, and create performance and development goals for colleagues - recognise good performance.  
• Train colleagues to make sure they hit hotel revenue goals to the standards we expect and have the tools they need to work effectively.  
• Recommend or initiate any HR related actions where needed.   
• Drive a great working environment for teams to thrive – connect departments to create sense of one team.   
• Interact with outside contacts: guests, vendors, and other contacts as needed.  
• Develop and maintain great working relationships with key clients and outside contacts to increase revenue.  

Financial:

• Hit all personal/team sales goals and maximize profitability.  
• Help prepare the departmental budget and financial plans including the hotel marketing plan.   
• Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales.  
• Produce monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan.  
• Review monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan. 
• Create and develop special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel.

Guest Experience:

• Provide guests with information (example: loyalty programs, area attractions, restaurants, facility information) to enhance guest experience. 
• Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients. 
• Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIP’s, large groups, and other key guests. 
• Lead marketing efforts to up sell guests on hotel services, offerings, and amenities.

Responsible Business:

• Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high profile exposure for the hotel. 
• Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities. 
• Work with advertising agencies, consulting firms, and vendors to maximize advertising investments and ensure ads represent brand identity. 
• Raise the awareness and reputation of your hotel and the brand locally – occasionally acting as hotel representative for media related inquiries. 
• Identify improvements to marketing activities and overall hotel sales performance and work with other departments.  
• Ad-hoc duties – unexpected moments when we have to pull together to get a task done.

Accountability:

This is the top sales and marketing job in a large major flagship hotel. Hotel may have multiple sites and facilities, high-volume catering and/or convention facilities, and a large number of VIP and special service guests. May manage a large number of professional level and administrative sales, catering, and/or convention employee

Key Skills & Experiences

• Bachelor’s degree / higher education qualification / equivalent in marketing or related field  
• 8 or more years of experience in a hotel sales and marketing environment, including direct supervisory experience over a sales team
• Previous Director-level experience preferred
• Strong knowledge of local businesses and business trends required  
• Must speak local language
•  Other languages preferred

What We Offer

The salary range for this role is . 

In return we'll give you a competitive financial and benefits package which can include healthcare and dental coverage, disability and life insurance, and a matched 401(k) program. Hotel discounts worldwide are available as well as the chance to work with a great team of people. Most importantly, we'll give you the room to be yourself.