Director, Growth Marketing - Canada Remote

PerfectServe is a leader in clinical communication and physician scheduling solutions, experiencing significant growth. The Director of Growth Marketing will be responsible for leading the demand generation strategy, optimizing multi-channel campaigns, and ensuring alignment between sales and marketing to drive pipeline growth and improve patient care outcomes.

Responsibilities:

• Assess, coach, and develop a demand generation team—identifying skill gaps, building individual development plans, and raising overall team capability to meet evolving business needs
• Set clear performance expectations and create a culture of accountability, experimentation, and continuous improvement
• Serve as a hands-on leader who can operate strategically and tactically, modeling the standard of work you expect from the team
• Recruit, retain, and grow top talent as the team scales alongside company growth
• Own the demand generation strategy and execution across the full buyer journey—from awareness through pipeline creation—spanning SMB, mid-market, and enterprise segments with distinct sales cycle velocities and buyer personas
• Own 100% of marketing-sourced pipeline, with direct accountability for pipeline targets and marketing’s contribution to bookings
• Scale and optimize multi-channel campaigns—paid search, paid social, digital display, email nurture, webinars, and interactive content—to attract and convert high-intent buyers across all segments
• Manage budget allocation and pacing across channels and segments to ensure consistent lead flow, cost effectiveness, and alignment with revenue targets
• Partner with paid media agency and external consultants as the primary marketing point of contact, guiding strategy, reviewing performance, and iterating on creative and targeting
• Own the organic growth strategy, including SEO and AI Engine Optimization (AEO), to expand PerfectServe’s visibility in both traditional search and AI-generated results
• Manage SEO strategy and direct content workflows to ensure a steady cadence of content targeting TOFU, MOFU, and BOFU and relevant keywords
• Drive conversion rate optimization (CRO) across landing pages, forms, and key conversion points in the buyer journey to maximize lead-to-demo and demo-to-pipeline conversion rates
• Own the lead nurture strategy and execution—designing, testing, and optimizing automated nurture sequences that accelerate progression through the funnel and re-engage stalled opportunities
• Track and optimize full-funnel metrics (MQL → SAL → SQL → Pipeline → ARR) to ensure strong conversion rates and healthy ROI across all segments and channels
• Go beyond dashboards: interpret data to surface actionable insights, identify root causes behind performance trends, and develop concrete action plans to address funnel gaps or underperformance
• Partner with Sales and Marketing Operations to ensure clean multi-touch attribution, accurate reporting, and a reliable data foundation for investment decisions
• Forecast and report on marketing-sourced pipeline health, funnel performance, and marketing’s contribution to company goals
• Identify bottlenecks in the buyer journey and design data-driven experiments to improve efficiency, conversion, and speed through the funnel
• Partner with Sales Leadership to define and document sales funnel stages, ensuring shared definitions and consistent handoff criteria across all segments
• Collaborate on speed-to-lead metrics and response SLAs to maximize conversion of marketing-sourced leads
• Establish structured feedback loops with Sales to continuously improve lead quality, targeting, and campaign effectiveness
• Align on lead scoring, routing logic, and qualification criteria to ensure marketing-generated pipeline meets the quality bar across SMB, mid-market, and enterprise motions

Requirements:

• 7–10+ years of progressive experience in B2B demand generation, with at least 3 years in a people-leadership role managing and developing a team
• Experience operating across SMB, mid-market, and enterprise segments with varying sales cycle lengths and buyer complexity—not just high-velocity, high-volume motions
• Proven track record of owning marketing-sourced pipeline targets and delivering measurable revenue impact in a scaled SaaS environment ($75M+ ARR preferred)
• Strong analytical mindset with the ability to go beyond reporting—interpreting data to surface insights, diagnose problems, and build actionable plans
• Deep experience with digital advertising, campaign management, SEO/AEO, CRO, and performance optimization across paid and organic channels
• Hands-on experience with marketing and sales technology stacks: Salesforce, Pardot/Marketo, attribution platforms, 6sense, Clay, Google Analytics, and Google/LinkedIn/Meta ad platforms
• AI-first mindset with demonstrated experience building agentic workflows and leveraging AI tools (Claude preferred) to accelerate marketing operations, content production, and decision-making
• Experience managing external agency and vendor relationships (paid media, SEO, creative) with accountability for output quality and ROI
• A scaling mindset—you know the difference between building from scratch and optimizing a growth engine that's already in motion, and you thrive in the latter