Revenue Marketing Manager, Supply Chain

QAD is building a world-class SaaS company focused on manufacturing and supply chain solutions. The Revenue Marketing Manager will drive demand generation and account-based marketing efforts to enhance engagement and revenue outcomes in the Supply Chain business unit.

Responsibilities:

• Build and execute long-term, strategic and creative integrated demand programs and local events that raise ICP engagement, meeting creation, and opportunity progression
• Run full-funnel ABM/ABX multi-product Supply Chain GTM motions across targeted account segments including paid media, content, email, events, and outbound support
• Develop activation plans for Tier 1/2/3 accounts with clear goals by stage (engagement → meetings → SAO → pipeline)
• Partner with Sales and BDRs on account selection, signal interpretation, and meeting readiness criteria
• Own pipeline creation targets and influence goals aligned to quarterly and annual revenue objectives
• Track and optimize conversion pathways across channels: digital advertising, paid/organic content, events, campaigns, and outbound orchestration
• Create multi-channel Supply Chain campaigns supporting product lines, use cases, and vertical segments
• Manage budgets across ABM, paid media, content syndication, and events with a focus on efficiency and ROI
• Partner with Product team, SMEs, and Sr Content Strategist to translate messaging into campaigns that engage, resonate, and convert ICPs into pipeline
• Work with Marketing Operations group to leverage ABM and marketing automation platforms, CRM, and analytics tools to track engagement progression and campaign performance. Maintain dashboards that show account movement, influence, pipeline contribution, and velocity
• Identify insights and turn them into actionable program adjustments
• Work closely with Sales, BDR, Customer Success, and Product teams to maintain a unified revenue approach
• Support Sales Accepted Meeting (SAM) workflows, opportunity quality alignment, and post-meeting progression
• Participate in regular GTM planning, campaign prioritization, and lead-management processes

Requirements:

• 3+ years of experience in B2B SaaS demand generation or revenue marketing roles
• Self-starter with strong understanding of SaaS funnels, meeting conversion benchmarks, and pipeline math
• Experience with ABM platforms (N.Rich, 6Sense, DemandBase), and marketing automation (HubSpot/Marketo), CRM (Salesforce)
• Comfortable operating in a fast-paced, iterative environment where speed and adaptability matter
• Strong analytical skills with the ability to translate data into insights and recommendations
• Excellent cross-functional communication and stakeholder management
• Preferred experience executing Account-Based GTM/ABM programs with measurable pipeline impact
• Preferred experience in the supply chain, logistics, manufacturing, or ERP ecosystems