Marketing Manager

POMS Corporation is a leading provider of Manufacturing Execution Systems tailored for the life sciences sector. The Marketing Manager will own and execute POMS’ end-to-end marketing strategy, focusing on driving pipeline growth, supporting customer expansion, and delivering measurable marketing impact.

Responsibilities:

• Design and execute account-based marketing (ABM) and email campaigns, including target account identification, message sequencing, personalization, execution, measurement, and continuous optimization
• Own and coordinate POMS’ presence at industry conferences (approximately 2–3 per year), including event planning, logistics, pre- and post-event campaigns, and lead follow-up alignment with Sales
• Manage and optimize the POMS website and SEO strategy in collaboration with external vendors
• Own and execute POMS’ social media strategy, including approximately two posts per week and the development of thought leadership content (roughly one article every two months)
• Develop and maintain sales and marketing collateral such as case studies, solution overviews, and industry-specific messaging
• Plan and execute a monthly customer webinar series to drive product adoption, engagement, and retention
• Lead and coordinate POMS CON (our customer conference), including agenda development, speaker coordination, and cross-functional alignment
• Partner with Sales and Customer Success on expansion campaigns, adoption initiatives, and upsell programs
• Support go-to-market execution for new enhancements, modules, and products
• Develop and refine core messaging, positioning, and value propositions for POMS offerings
• Ensure consistency of messaging across all channels and customer touchpoints
• Conduct lightweight, competitive and market analysis to inform campaign design and messaging
• Track and report on campaign performance, pipeline contribution, ROI, and conversion metrics
• Continuously optimize programs based on performance data and qualitative feedback
• Take end-to-end ownership of marketing initiatives, from planning through execution, measurement, and refinement

Requirements:

• 4–7+ years of experience in B2B marketing, ideally in enterprise, vertical SaaS, or complex software environments
• Proven ability to execute campaigns hands-on, not just manage agencies or vendors
• Experience with ABM, email marketing, and digital demand generation
• Strong collaboration with Sales and Product teams
• Analytical mindset with experience tracking pipeline, attribution, and campaign performance
• Excellent written and verbal communication skills
• High ownership mindset and comfort operating independently in a lean environment
• Experience marketing manufacturing, MES, ERP, or industrial software
• Experience managing external vendors (web, SEO, design)
• Familiarity with marketing automation and CRM platforms
• Experience running events, conferences, or field marketing programs