Marketing & Lead Generation Manager

Infinite Computer Solutions is seeking a Marketing & Lead Generation Manager to drive their B2B lead generation efforts. The role involves executing multi-channel campaigns, optimizing performance based on data, and contributing to the growth strategy while managing marketing automation tools.

Responsibilities:

• Execute multi-channel B2B lead generation campaigns (LinkedIn, email, webinars, outbound support)
• Generate high-quality internet sales leads targeting HR, Talent Acquisition, CHROs, and Public Sector decision-makers
• Drive MQL-to-SQL conversion in partnership with Sales
• Optimize campaign performance based on data (CPL, CAC, conversion rates, pipeline contribution)
• Support product-focused messaging across campaigns
• Contribute ideas to growth strategy while primarily owning execution
• Maintain marketing automation tools and track campaign effectiveness

Requirements:

• 5–10 years of experience in B2B SaaS marketing or demand generation
• Strong hands-on experience in digital lead generation and campaign execution
• Experience in B2B SaaS marketing or demand generation
• Prior exposure to HR technology, HRIS, ATS, or Talent Acquisition platforms is a strong advantage
• Product-focused mindset — able to clearly communicate value propositions
• Comfortable working in fast-moving, performance-driven settings
• Strong analytical skills with a focus on measurable outcomes
• Execution-oriented and results-driven
• Growth-focused mindset
• High ownership and accountability
• Comfortable managing multiple campaigns simultaneously
• Data-first decision maker
• Experience in startup or growth-stage environments