Principal Product Marketing Manager

Circle is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets and payment applications. The Principal Product Marketing Manager will lead product marketing for Circle’s Digital Assets product pillar, defining positioning and go-to-market strategies for digital asset products while collaborating with cross-functional teams to drive adoption and growth.

Responsibilities:

• Define and execute end-to-end go-to-market strategies for digital asset products, from market validation through launch and post-launch optimization
• Develop clear, differentiated positioning and messaging that articulates the value of Circle’s digital asset solutions across key customer segments
• Partner with Product to influence roadmap priorities using customer insights, competitive intelligence, and market trends
• Lead global product launches, coordinating cross-functional teams to ensure successful execution and adoption
• Build sales and partner enablement materials, including training, narratives, and customer-facing content to drive revenue and usage
• Own competitive intelligence efforts, delivering actionable insights that inform strategy and strengthen market differentiation
• Drive strategic, cross-functional initiatives that expand Circle’s digital asset ecosystem and accelerate growth across products and markets

Requirements:

• 8+ years of product marketing experience, including ownership of go-to-market strategy, product launches, and positioning
• Experience in fintech, payments, crypto, or financial services, with strong understanding of market dynamics and customer needs
• Proven ability to translate complex technical concepts into clear, compelling customer-facing narratives
• Demonstrated success influencing cross-functional stakeholders and driving alignment across Product, Marketing, and Business teams
• Strong analytical skills with experience using data to inform strategy, positioning, and go-to-market decisions
• Experience leading large, ambiguous projects with high ownership and accountability
• Experience in crypto or blockchain ecosystems, including stablecoins, digital assets, or payments infrastructure
• Familiarity with institutional financial products, trading, treasury, or liquidity management solutions
• Experience working in high-growth or rapidly evolving environments with global product launches