Walrus FoundationRemote
Sr. Growth Marketing Manager, Slush Wallet
United States of America
Full Time
5 days ago
$150,000 - $203,000 USD
Visa Sponsor
Key skills
Growth MarketingGrowth EngineeringMobile-first consumer financial productsRetention-led growthExperimentation frameworksAttribution modelingCrypto app ecosystemPaid acquisition channelsFunnel analysisViral referral loopsData-driven decision makingAnalytical thinkingSystems thinkingBlockchainLeadershipCollaboration
About this role
Walrus Foundation is focused on building foundational infrastructure for decentralized protocols based on blockchain technologies. They are seeking a Senior Growth Marketing Manager to design and implement growth strategies that will scale their Slush wallet to millions of users, focusing on viral loops and user retention.
Responsibilities:
- Growth Loop Engineering: Design and implement viral referral loops and organic growth initiatives that leverage unique platform features to accelerate user acquisition
- Funnel Analysis & Optimization: Drive the end-to-end optimization of the user journey, identifying and eliminating drop-off points from initial awareness through to long-term retention and asset growth
- Paid Channels & Attribution: Own the strategy and execution of paid acquisition channels, establishing rigorous attribution models to ensure high-efficiency spend and clear ROI/ROAS across global campaigns
- Product Marketing Collaboration: Partner closely with the Product Marketing lead to align growth experiments with our core brand voice and ensure that high-velocity acquisition efforts are supported by a cohesive, high-trust narrative
- Ecosystem Stickiness & Partnerships: Build long-term engagement by leveraging the broader ecosystem; design co-marketing initiatives and partnership loops with key protocols that drive user stickiness and make Slush the primary hub for their financial activity
- Data-Driven Leadership: Partner with Data Science to build instrumentation that measures user quality, liquidity, and unit economics across the ecosystem
Requirements:
- 5+ years of experience in Growth Marketing or Growth Engineering, specifically for mobile-first consumer financial products
- An analytical 'systems thinker' comfortable defining the metrics that prove our growth hypothesis and managing performance budgets with high accountability
- Experience scaling a consumer app through hyper-growth, with a focus on retention-led growth rather than just top-of-funnel volume
- Deep expertise in experimentation frameworks, attribution modeling, and the unique distribution constraints of the crypto app ecosystem