Senior Marketing Manager

Red Carrot is an award-winning, woman-owned small business that is growing rapidly in the federal government space. The Senior Marketing Manager is responsible for developing and driving comprehensive marketing plans that align with clients' business goals, leading cross-functional collaboration, and ensuring disciplined execution across projects.

Responsibilities:

• Build, develop, and lead a high-performing marketing team, providing coaching, clear direction, and accountability frameworks that drive consistent execution
• Develop and own strategic marketing plans that translate business goals into integrated, actionable initiatives across all client programs and services
• Drive cross-functional initiatives by aligning teams around shared marketing objectives, ensuring strong coordination across disciplines from strategy through delivery
• Champion organizational excellence by establishing clear workflows, prioritization processes, and performance standards that keep programs on track and on budget
• Develop and manage budgets, resources, and timelines to ensure disciplined, on-strategy execution of marketing plans
• Review, edit, and implement strategic plans, creative briefs, client presentations, and other crucial written communication materials
• Deliver insights on emerging trends and digital/social strategies for engaging multicultural and general market audiences
• Review all creative concepts to ensure marketing and creative work is on-strategy and on-brand before client delivery
• Establish success metrics and KPIs; identify ways to measure success against the campaign goals and achievable outcomes; and facilitate reporting
• Evaluate and analyze data, including developing succinct, accurate summaries and analyses of research that include strategic recommendations for clients
• Develop strong relationships with Client(s) establishing regular communication to ensure expectations are met
• Keep Agency management informed of the status of Client relations, including personnel changes and issues pertaining to agency performance
• Ensure compliance with the Scope of Work
• Develop client monthly reporting
• Lead end-to-end program management for complex, multi-workstream marketing initiatives, ensuring milestones, deliverables, and stakeholder expectations are consistently met
• Establish and maintain rigorous project governance structures, including timelines, dashboards, and reporting cadences that provide visibility and accountability across all active programs
• Proactively identify project risks, dependencies, and blockers, and develop contingency plans to keep initiatives on track
• Partner with cross-functional teams including creative, analytics, digital, and client services to drive integrated marketing execution and continuous program improvement
• Serve as a key stakeholder communication hub, keeping leadership, clients, and internal teams aligned on progress, priorities, and decisions

Requirements:

• Bachelor's degree in advertising, communications, journalism, public relations, or related field
• 7 years of experience managing advertising or marketing communications
• 3 years leading teams
• Verifiable agency experience, plus expertise in integrated communications, paid advertising, brand development
• Strong time and budget management skills
• Proven ability to lead cross-functional teams and drive alignment across diverse stakeholders
• Exceptional communication and stakeholder management skills, with the ability to influence and present to senior leaders and clients
• Highly organized, with strong attention to detail and the ability to manage multiple concurrent priorities without losing sight of strategic objectives
• Ability to handle sensitive and confidential information with discretion
• Experience marketing with platforms including but not limited to: Google, Meta, LinkedIn, X
• Proficient in Microsoft Office 365
• Experience with data-driven programs like Google Analytics
• Ability to meet requirements to obtain a Public Trust Clearance or an existing Public Trust or Security Clearance
• Demonstrated project and program management expertise; PMP certification strongly preferred
• Knowledge of federal Government contracting, agency operations and policies