EverPro - Partner Marketing Manager - Service Nation (Remote, US)

EverCommerce is on a mission to digitally transform the service economy with tailored SaaS solutions. The Partner Marketing Manager will manage and optimize Service Nation's partner marketing ecosystem, ensuring partners receive structured marketing visibility while focusing on member success and engagement strategies.

Responsibilities:

• Own and manage the Preferred Partner Marketing Program (PPMP), ensuring consistent execution of partner marketing for launches and highlights, coordinating marketing assets, timelines, and executions
• Maintain scalable processes for partner onboarding, campaign planning, and marketing execution
• Establish clear marketing timelines and launch frameworks for partner introductions and program participation
• Ensure partner visibility aligns with program structure rather than ad hoc requests
• Ensure all partner marketing efforts prioritize member value and contractor pain points
• Position partner solutions within Service Nation’s broader value proposition, including education, business resources, and community engagement
• Balance partner promotions with the value of Service Nation’s educational and community offerings
• Plan and execute partner marketing campaigns across email, events, webinars, community discussions, and digital channels
• Integrate partner solutions into educational content, training programs, and member engagement initiatives when relevant
• Monitor partner marketing performance and optimize visibility based on engagement, member feedback, and program outcomes
• Identify opportunities to improve partner engagement through segmentation, targeting, and campaign experimentation
• Work with Analytics to track engagement, campaign performance, and contribution to program goals
• Develop frameworks for promoting partners based on member segment needs and business challenges
• Develop Partner Value Narrative for each partner (Pain point → education → partner solution)
• Collaborate with Growth Marketing and Lifecycle Marketing to integrate partner solutions into targeted campaigns where appropriate
• Ensure partner messaging aligns with member lifecycle stages and contractor maturity levels
• Partner with the Partner team, Sales, Product, and Product Marketing to align partner messaging with overall go-to-market initiatives
• Work with Lifecycle Marketing and Customer Success to integrate partner solutions into retention and engagement strategies
• Collaborate with Analytics and Operations to track program performance and improve reporting

Requirements:

• 6–8+ years of experience in partner marketing, channel marketing, ecosystem marketing, or strategic marketing roles
• Strong ability to translate partner offerings into solutions that address real customer needs and business challenges
• Experience developing integrated marketing campaigns across email, events, webinars, and digital channels
• Ability to evaluate campaign performance, partner engagement metrics, and member feedback to optimize marketing initiatives
• Proven ability to work effectively with partner, sales, product marketing, lifecycle marketing, and analytics teams
• Strong project management skills and ability to build scalable marketing programs that support partner engagement and member value