Product Marketing Associate

McGraw Hill is a global education innovation company offering solutions that improve learning outcomes. They are seeking a Product Marketing Associate to drive impactful marketing initiatives across digital, events, and customer engagement for their academic segment.

Responsibilities:

• Plan and execute targeted email campaigns to drive awareness, engagement, and product adoption
• Manage and grow social media presence, creating engaging content aligned with brand guidelines
• Collaborate with design teams to create, schedule, and monitor digital content across platforms
• Track campaign performance, analyze key metrics, and optimize for better outcomes
• Build and manage a strong database of academic stakeholders across India
• Drive day-to-day marketing initiatives for the academic segment
• Partner with Sales and Customer Success teams to create onboarding and engagement materials
• Develop marketing collateral, content, and communication assets for campaigns
• Ensure consistency in brand messaging and positioning across all touchpoints
• Manage day-to-day marketing operations, documentation, and coordination across teams
• Track budgets, process invoices, and maintain financial records for marketing activities
• Ensure alignment with approved plans and maintain compliance with internal processes
• Support planning and execution of academic events, conferences, and exhibitions
• Manage logistics, vendor coordination, and marketing material readiness
• Ensure strong brand presence and smooth execution across all events
• Assist with post-event analysis and reporting
• Coordinate with external agencies, designers, and vendors for campaign execution
• Manage timelines, deliverables, and approvals for all marketing activities
• Track vendor performance and ensure quality and brand adherence

Requirements:

• Some experience in marketing, preferably in education, publishing, or related sectors
• Strong experience in executing multi-channel marketing campaigns
• Hands-on exposure to social media management and performance tracking
• Strong analytical mindset with the ability to interpret data and drive improvements
• Excellent project management and stakeholder management skills
• Strong communication and presentation abilities
• Experience with Marketo for campaign execution and reporting
• Strong Excel skills (Pivot Tables, lookups, data analysis)
• Ability to create structured presentations using PowerPoint
• Familiarity with tools like Canva or Adobe Express