Key skills
AnalyticsLeadershipCommunicationTime ManagementCollaborationSales
About this role
Covetrus is a global animal-health technology and services leader dedicated to empowering veterinary practice partners. They are seeking a dynamic Manager of Integrated Marketing to lead the development and execution of omnichannel marketing campaigns, working cross-functionally to strengthen core KPIs.
Responsibilities:
- Campaign Development & Execution: Strategic development and implementation of integrated marketing campaigns, ensuring alignment with overall business objectives
- Cross-Functional Collaboration: Work closely with Product Marketing, Sales, Media, Creative, and Analytics teams to ensure cohesive messaging and strategy across products and platforms
- Strategic Leadership: Serve as a strategic partner in identifying growth opportunities and developing innovative solutions that enhance the customer experience, increase engagement, and result in sales
- Performance Tracking: Monitor and analyze campaign performance, utilizing data insights to optimize strategies and improve outcomes
- Results-Driven: Advocate for actionable results and push for alignment and accountability across teams to achieve marketing goals
- Organizational Navigation: Effectively navigate a complex organizational structure, building relationships and fostering collaboration to facilitate project success
Requirements:
- Bachelor's Degree (in marketing or related field preferred)
- 5+ years of marketing experience at manager level or significant progressive level of responsibilities that demonstrate the readiness for a Senior Manager role
- Proficiency with Microsoft Office programs
- Comfortable working independently as well as within a group
- Highly organized with excellent time management skills
- Self-motivated and able to work multiple projects simultaneously and thrive in a fast-paced environment
- Strong written and verbal communication skills
- Strong analytical skills with excellent attention to detail
- Ability to occasionally travel (including weekend days) as needed for the company