Demand Gen Marketing Manager

Browzwear is an established global leader in digital design solutions for the fashion and apparel industry. They are seeking a Demand Generation Marketing Manager to drive scalable pipeline growth across various target accounts and execute multi-touch campaigns while collaborating closely with sales and marketing leadership.

Responsibilities:

• Plan and execute integrated, multi-touch demand generation campaigns across email, paid media, webinars, events, and content syndication
• Own top-of-funnel lead generation across enterprise accounts, mid-market accounts, and individual self-service, including lead capture/conversion, campaign lifecycle, audience segmentation/targeting, messaging/asset development, optimization, and reporting
• Build and manage a campaign calendar aligned to product and industry milestones (e.g. launches, renewals, industry events, etc.) coordinated across key sales, product, and partner constituencies
• Lead hands-on execution in HubSpot, including workflows, email campaigns, landing pages, forms, and reporting dashboards
• Ensure accurate campaign attribution, tracking, integration and data integrity, working with Salesforce admin
• Improve top-of-funnel conversion rates from MQL to SAL, measured through to closed-won opportunities and continuously optimize campaign performance
• Design and execute multi-touch, account-based nurture campaigns targeting ICP apparel brands and strategic accounts
• Partner closely with sales to define target account lists and engagement strategies that complement and empower direct sales outreach
• Personalize campaigns based on persona (design, merchandising, technical design, sourcing) and buying stage
• Develop and refine account grading based on Browzwear’s ICP criteria and contact-level lead scoring based on engagement indicators
• Segment audiences by firmographics, behaviors, product interest and lifecycle
• Engage existing installed base customers for product education, adoption, advocacy, as well as account renewal/expansion
• Analyze campaign performance, closed-won attribution, and pipeline contribution
• Build and maintain dashboards to communicate results and insights to marketing and sales leadership
• Run ongoing A/B testing across messaging, channels, and conversion paths

Requirements:

• 4–7 years of demand generation experience in a B2B SaaS enterprise software company
• Deep, hands-on expertise in HubSpot (campaign builds, workflows, reporting, segmentation)
• Proven track record of driving pipeline growth through multi-channel campaigns
• Strong analytical skills and experience with attribution, funnel metrics, and performance optimization
• Experience partnering closely with sales leadership/teams in a global, enterprise sales environment
• Experience with account-based marketing (ABM) and multi-touch nurture strategies
• Expertise in lead scoring, segmentation, and lifecycle marketing
• Background in fashion/apparel industry; product expertise in PLM, 3D/AI design
• Experience in consumer/B2C/DTC with product-led growth solutions
• Experience with channel, reseller, or partner marketing ecosystems