Browzwear is an established global leader in digital design solutions for the fashion and apparel industry. They are seeking a Demand Generation Marketing Manager to drive scalable pipeline growth across various target accounts and execute multi-touch campaigns while collaborating closely with sales and marketing leadership.
Responsibilities:
- Plan and execute integrated, multi-touch demand generation campaigns across email, paid media, webinars, events, and content syndication
- Own top-of-funnel lead generation across enterprise accounts, mid-market accounts, and individual self-service, including lead capture/conversion, campaign lifecycle, audience segmentation/targeting, messaging/asset development, optimization, and reporting
- Build and manage a campaign calendar aligned to product and industry milestones (e.g. launches, renewals, industry events, etc.) coordinated across key sales, product, and partner constituencies
- Lead hands-on execution in HubSpot, including workflows, email campaigns, landing pages, forms, and reporting dashboards
- Ensure accurate campaign attribution, tracking, integration and data integrity, working with Salesforce admin
- Improve top-of-funnel conversion rates from MQL to SAL, measured through to closed-won opportunities and continuously optimize campaign performance
- Design and execute multi-touch, account-based nurture campaigns targeting ICP apparel brands and strategic accounts
- Partner closely with sales to define target account lists and engagement strategies that complement and empower direct sales outreach
- Personalize campaigns based on persona (design, merchandising, technical design, sourcing) and buying stage
- Develop and refine account grading based on Browzwear’s ICP criteria and contact-level lead scoring based on engagement indicators
- Segment audiences by firmographics, behaviors, product interest and lifecycle
- Engage existing installed base customers for product education, adoption, advocacy, as well as account renewal/expansion
- Analyze campaign performance, closed-won attribution, and pipeline contribution
- Build and maintain dashboards to communicate results and insights to marketing and sales leadership
- Run ongoing A/B testing across messaging, channels, and conversion paths
Requirements:
- 4–7 years of demand generation experience in a B2B SaaS enterprise software company
- Deep, hands-on expertise in HubSpot (campaign builds, workflows, reporting, segmentation)
- Proven track record of driving pipeline growth through multi-channel campaigns
- Strong analytical skills and experience with attribution, funnel metrics, and performance optimization
- Experience partnering closely with sales leadership/teams in a global, enterprise sales environment
- Experience with account-based marketing (ABM) and multi-touch nurture strategies
- Expertise in lead scoring, segmentation, and lifecycle marketing
- Background in fashion/apparel industry; product expertise in PLM, 3D/AI design
- Experience in consumer/B2C/DTC with product-led growth solutions
- Experience with channel, reseller, or partner marketing ecosystems