Business Intelligence Lead, Performance Marketing

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through various brands. They are seeking a Business Intelligence Lead to deliver actionable insights and drive revenue growth across their digital properties.

Responsibilities:

• Clean, standardize, and document stakeholder-facing dashboards in Looker with aligned definitions and metrics within the first 60 days
• Identify and resolve at least five inconsistencies or discrepancies in reporting logic within the first 90 days
• Partner with FP&A and product teams to ensure 100% alignment between financial and operational data by the end of the second quarter
• Deliver ad hoc strategic analyses with clear financial or strategic recommendations, averaging one per month
• Lead and document improvements to at least two core Looker Explores or dashboard structures to enable scalable self-service by end of H1

Requirements:

• Experience BI, analytics, or marketing/data science roles with digital marketing exposure
• Experience in digital media or performance marketing industries
• Advanced SQL and Looker proficiency
• Strong business acumen and cross-functional communication skills
• Minimum of 5 years in business intelligence or analytics in digital media or performance marketing