Marketing Operations Manager

Wrapbook is a smart platform that simplifies production payroll and accounting for teams. The Marketing Operations Manager role focuses on executing marketing campaigns, ensuring data integrity, and optimizing operational processes to support the company's growth.

Responsibilities:

• Own day-to-day campaign build, QA, execution, and maintenance in Marketo and Salesforce - ensuring accuracy, consistency, and clean attribution across channels
• Troubleshoot execution, data, and integration issues across marketing systems
• Support ABGTM motions by implementing segmentation, account signals, and targeting logic in partnership with Demand Gen
• Build and maintain a marketing data hygiene system using programmatic enrichment workflows, validation, and Clay
• Proactively audit data to identify gaps, inconsistencies, or risks before they impact performance or reporting
• Enforce data standards that improve attribution reliability across Marketing, Sales, and RevOps - and ensure downstream reporting is built on trustworthy data
• Partner with the Senior Marketing Operations Manager to operationalize and scale marketing processes - translating requirements into repeatable workflows, documentation, and automation
• Enable AI-assisted enrichment, QA, and workflow optimization to reduce manual effort and increase execution capacity
• Continuously identify opportunities to strengthen systems, reduce failure points, and improve operational efficiency

Requirements:

• 5+ years of experience in Marketing Operations, Revenue Operations, or a technical GTM role
• Hands-on expertise with Marketo and Salesforce in a production environment
• Experience using enrichment platforms like Clay
• Experience using engagement platforms like Outreach and Gong
• Strong execution discipline with a track record of building campaigns accurately and at scale
• Comfort working deeply with data, including segmentation logic, attribution dependencies, and system integrations
• A systems-first mindset - you think in workflows, edge cases, and failure modes
• Ability to work independently, exercise judgment, and adapt existing approaches to solve new problems