Content Marketing Manager

athenahealth is seeking a performance-driven Content Marketing Manager to support full-funnel content creation and cohesive content strategy. This role involves producing high-quality content that attracts and engages prospective customers across various digital channels and developing long-form multimedia content that drives awareness and lead generation.

Responsibilities:

• Create and support performance-driven content marketing initiatives across the full funnel—from top-of-funnel blog posts to lower-funnel product content—that reinforce thought leadership, brand reputation, and demand generation goals. Lead the creation of multi-format content (e.g., blogs, ebooks, research reports, infographics, videos, landing pages, guides) and maintain consistency in voice and messaging across channels
• Develop and manage content that fuels integrated marketing campaigns and nurtures leads across the funnel. Partner with Marketing Operations to track performance, run A/B tests, and optimize based on data-driven insights
• Monitor content performance metrics (traffic, engagement, conversion, attribution), generate insights, and apply findings to refine content strategy and execution
• Leverage SEO best practices and AIO (AI optimization) strategies to improve content visibility, organic reach, and overall discoverability across digital platforms
• Work closely with product marketing, brand, campaigns, creative, customer marketing, and sales to identify content needs and translate business goals into compelling, high-impact content
• Own the development of long-form and cornerstone content (e.g., ebooks, guides, research-driven thought leadership) and ensure it is effectively repurposed into digital content across channels

Requirements:

• Excellent writer, editor, and communicator capable of taking complex topics and products and distilling them into content that fuels the funnel
• Required experience in healthcare, B2B, SaaS—or a combination of all three
• A rich portfolio demonstrating at least five years of experience creating long-form written business content—articles, reports, case studies, product guides, ebooks, and more—ideally in B2B or SaaS environments
• Experience developing digital content across channels and repurposing long-form assets into formats such as blogs, social, video, webinars, and campaigns, with a strong understanding of channel-specific conventions
• Track record of operating in deadline-driven environments, managing multiple priorities, and delivering high-quality content on time
• Experience using AI tools to accelerate content production, with a strong understanding of how to pair AI-assisted workflows with human ideation, editorial judgment, and quality control
• Proactive self-starter capable of managing work independently and cross-functionally while meeting brand, legal, and strategic guidelines
• Experience with SEO, GEO, CVR optimization, and other content performance metrics, with proven ability to deliver content that converts—and ideas for what to do when it doesn't
• Adaptable problem-solver with a curious mindset who is energized by content in a rapidly evolving digital landscape
• Bachelor's degree in English, marketing, business administration, communications, or related field
• 5–7 years of related experience
• Journalism background or editorial training preferred, with strong instincts for storytelling, narrative structure, and audience engagement