Head of Marketing

Probably Genetic is changing the lives of patients living with severe, complex diseases through their innovative data platform. The Head of Marketing will lead the marketing team, focusing on patient acquisition, brand development, and integrated campaigns to drive growth and improve patient experiences.

Responsibilities:

• Own patient acquisition strategy across paid, organic, and lifecycle channels (e.g., paid search/social, SEO, partnerships, email, CRO, and AI tools)
• Design and run rigorous experimentation programs (A/B testing, cohort analysis, funnel optimization)
• Build clear performance dashboards tied to CAC, LTV, conversion rates, payback, and retention
• Continuously optimize spend, channels, and messaging based on data and insights
• Develop and steward a differentiated brand that builds trust with patients, caregivers, partners, and investors
• Lead integrated campaigns that connect performance channels with content, PR, partnerships, and storytelling
• Help position the company at the forefront of healthtech + AI, balancing credibility with accessibility
• Oversee the marketing components of the patient journey from first touch through activation and ongoing engagement
• Balance AI with human relationships to ensure patient communications are clear, empathetic, compliant, and effective
• Use qualitative and quantitative feedback to continuously improve patient experience and outcomes and leverage to inform continued development of core product
• Ensure marketing reflects real patient needs, not just growth metrics
• Be the internal authority on marketing metrics, attribution, and insights
• Translate data into clear narratives and recommendations for executives and the board
• Define short- and long-term marketing strategy aligned with company growth stages (Series A → C+ and B2C → B2B)
• Identify new growth opportunities, channels, and partnerships
• Act as a player-coach: highly hands-on now, with a clear vision for building a world-class marketing team over time
• Hire and develop your team to reach ambitious and audacious objectives