Key skills
Content strategyAI tools for content creationCopywritingProduct marketingSocial media contentVideo content productionThought leadership contentB2B marketingSaaS industry knowledgeExecution focusAmbitionResourcefulnessStrategic thinkingAIClaudeAnalyticsSaaSLeadershipProduct ManagementCommunicationSales
About this role
Impiricus is the first and only AI-powered HCP Engagement Engine, recognized as the fastest growing company in North America by Deloitte in 2025. They are seeking a strategic content leader to enhance their content ecosystem, responsible for creating compelling narratives that communicate the company's value across various channels.
Responsibilities:
- Own and execute a comprehensive content strategy across social, web, video, decks, and thought leadership
- Translate product capabilities, technical concepts, and customer use cases into clear, engaging, and on-brand content
- Develop high-quality copy across formats: short-form social, long-form articles, website content, and executive-level materials
- Lead the creation of speaking proposals, conference content, and executive thought leadership
- Partner closely with product, sales, and leadership to deeply understand our offering and customer needs
- Leverage AI tools to enhance creativity, accelerate production, and scale content output without sacrificing quality
- Maintain a consistent brand voice across all channels and touchpoints
- Create compelling sales and marketing collateral, including decks and customer-facing materials
- Identify new content opportunities and experiment with formats, channels, and storytelling approaches
Requirements:
- Preferred Areas of Study: Economics, Data Science, Engineering, Information Systems, Technical Communication, Business Analytics, Product Management, or related technical / product-focused disciplines
- A self-starter who takes ownership and runs with ideas from concept to execution
- Highly creative with strong instincts for what makes content engaging and differentiated
- A fast thinker and learner who can quickly get up to speed on complex products and industries
- Exceptional writer and editor with sharp attention to detail and tone
- Comfortable working with technical language and translating it into accessible, compelling narratives
- Experienced in using AI tools to enhance content creation and workflow efficiency (Ex. ChatGPT, Claude, etc.)
- Ambitious, resourceful, and energized by building something from the ground up
- Experience in AI, B2B, SaaS, or highly technical industries
- Background in storytelling for founders or executive brands
- Experience producing or directing video content