Senior Director, Performance Marketing

Hungryroot is an innovative company focused on making healthy living easy and enjoyable through AI-driven solutions. The Senior Director of Performance Marketing will lead the strategy for offline and partnership channels, overseeing significant acquisition efforts while collaborating with various teams to drive measurable customer growth.

Responsibilities:

• Own end-to-end strategy, planning, and execution across TV/CTV, Direct Mail, Influencer, Affiliate, and Podcast channels—managing budgets, vendor relationships, and performance with a clear eye on efficiency and growth
• Develop annual and quarterly channel plans with clear growth targets, budget allocations, and measurement frameworks, and present these to senior leadership
• Balance direct response objectives with upper-funnel investment, understanding how brand awareness and consideration drive downstream acquisition and LTV—and making the case for the right mix at any given stage of growth
• Continuously evaluate the channel landscape and proactively identify new channel opportunities that could expand reach or improve efficiency; build the business case and lead pilots when the time is right
• Negotiate and manage relationships with media partners, agencies, influencer talent, affiliate networks, and direct mail vendors
• Build and own a rigorous measurement and attribution framework across all channels, including incrementality testing, media mix modeling, and channel-level ROAS/CAC tracking
• Partner with Data Science and Analytics to design holdout tests, geo-based experiments, and lift studies that inform budget allocation across the portfolio
• Establish clear KPIs and pacing dashboards for each channel; proactively identify underperformance and course-correct quickly
• Translate complex performance data into clear, executive-ready insights and recommendations
• Actively integrate AI tools into day-to-day workflows—from creative testing and brief generation to performance reporting, audience modeling, and channel research—enabling a lean team to operate at scale
• Identify and pilot emerging AI-enabled marketing technologies that can unlock speed, personalization, or cost efficiency across the channel mix
• Build repeatable systems and playbooks that reduce manual work and allow the team to focus on high-leverage decisions
• Champion a culture of learning and experimentation, using AI to accelerate test-and-learn cycles
• Deeply value the role that creative and messaging play in channel performance; serve as a strong advocate for quality and relevance even as you stay focused on measurable outcomes
• Partner closely with the Product Marketing and Creative teams—bringing channel expertise, audience insights, and performance data to inform briefs and creative direction, without overstepping into their domain
• Own a structured creative testing and measurement roadmap across channels, using data to identify what’s working, surface learnings quickly, and create a feedback loop that continuously improves creative effectiveness
• Translate performance signals into clear, actionable feedback that helps Creative and Product Marketing teams iterate toward stronger work
• Partner closely with Finance on budget forecasting, scenario planning, and CAC targets across the portfolio
• Collaborate with the broader Growth and Digital Marketing teams to ensure offline and online channels are coordinated and not cannibalizing one another
• Serve as the internal expert on offline channel dynamics, educating stakeholders on attribution nuances, lead times, and media planning considerations
• Manage and mentor a small team, setting a high bar for analytical rigor, creative thinking, and AI fluency

Requirements:

• 8+ years of experience in procurement, strategic sourcing, or supply/vendor management
• Proven track record of delivering cost savings and operational improvements at scale
• Strong negotiation, contract management, and stakeholder management skills
• Experience partnering with Finance/FP&A on budgeting, forecasting, and ROI analysis
• Ability to build processes and teams in a high-growth environment
• Strong analytical skills with comfort working across spend data and vendor economics
• Experience in consumer, e-commerce, food, or high-growth operating environments
• Prior leadership experience building a procurement function from the ground up