Development Manager- Salesforce Marketing Platforms

Hertz is seeking a Development Manager for Customer Communications Platforms to lead the strategy and evolution of their customer communications ecosystem. This role involves building and scaling data-driven messaging capabilities and overseeing a team of developers to ensure system stability and revenue enablement.

Responsibilities:

• Own the roadmap for transactional and lifecycle communications, ensuring alignment to enterprise product priorities and revenue-driving initiatives
• Lead and mentor a team of developers, including coordination with offshore resources, establishing delivery standards, release governance, and operational rigor
• Serve as both ingress and egress owner to Salesforce Marketing Cloud, ensuring clean inbound data flows and reliable outbound message execution
• Maintain and evolve SFMC architecture, including data model design, journey orchestration, segmentation frameworks, and automation governance
• Oversee in-platform data pipelines within SFMC (Automation Studio workflows, data stitching, processing logic) in addition to segmentation and orchestration
• Partner with Engineering to design and optimize integrations across AWS and Databricks environments, including APIs, data pipelines, and shared data models
• Ensure platform stability through proactive monitoring, release readiness planning, and evaluation of SFMC updates
• Diagnose and resolve complex cross-system issues impacting performance, targeting accuracy, or deliverability
• Establish KPIs and dashboards measuring reach, saturation, incremental lift, deliverability, and system health
• Own compliance oversight across SFMC and Twilio platforms, ensuring adherence to CAN-SPAM, GDPR, CCPA, TCPA, and related regulatory requirements

Requirements:

• Bachelor's degree required; MBA or master's degree preferred
• 5+ years of experience in Product, CRM, or Marketing Technology roles in complex, high-volume environments required
• Demonstrated experience leading and mentoring technical teams, including offshore development models required
• Deep, hands-on expertise with Salesforce Marketing Cloud (required), including Journey Builder, Automation Studio, Contact Builder, and data architecture
• Experience with Twilio, AWS, and Databricks integrations
• Strong understanding of transactional messaging, global brand considerations, and lifecycle orchestration
• Experience managing platform releases, architectural improvements, and system stability
• Strong understanding of messaging compliance frameworks (CAN-SPAM, GDPR, CCPA, TCPA)
• Ability to operate fluently in both technical and business discussions, translating enterprise priorities into scalable platform solutions
• MBA or master's degree preferred
• Working knowledge of Adobe marketing technologies preferred