Marketing Events Manager

Hawkes Learning is an educational technology company dedicated to helping college students succeed through innovative courseware. As an Events Manager, you will lead strategic event initiatives to elevate brand presence and engage customers, collaborating closely with various teams to ensure successful execution of events that drive revenue growth.

Responsibilities:

• Own strategy and execution of all in person and virtual external company events including, but not limited to, tradeshows, regional events, webinar series, Hawkes-hosted virtual conferences, and symposia
• Research and lead speaker strategy and relationships for all relevant events
• Manage full event budgets and financial performance, driving and reporting on goals and KPIs around event-related ROI
• Oversee all event logistical plans, timelines, and deliverables, communicating across teams and depts to ensure all collaborative parties are aware of responsibilities and tasks are happening in a timely manner
• Maintain high quality standard of support and communication with guest speakers, event attendees, vendors, and other qualified lead opportunities
• Provide leadership and oversight during virtual and live events as needed to ensure smooth execution and rapid problem solving
• Coordinate internal or external freelance assistance as appropriate to execute large events
• Conceptualize and implement new and engaging event ideas that drive customer retention and promote brand awareness
• Serve as a thought leader on event and marketing trends

Requirements:

• Experience leading end-to-end event planning and execution
• Ability to scale events, manage budgets, and oversee vendors
• Strategic, data driven approach to translating goals into event experiences
• Proficiency with event platforms and CRM tools (e.g., HubSpot, Zoom Webinars, & Events)
• Strong project and stakeholder management skills in a marketing environment (higher ed or EdTech preferred)
• Organized, adaptable communicator who is collaborative, customer focused, and accountable
• Higher Education experience preferred