Director Ultra Luxury Integrated Brand Marketing

Lead the integrated marketing strategy and charge for ultra‑luxury brands— alignment across paid, owned, and earned channels around a unified vision, advocating for the ultra‑luxury way of working, and driving meaningful step‑change in how IHG show in the category globally.

 

Your day to day

• •Define and lead the global marketing strategy and multi-year roadmap for the ultra-luxury brand portfolio, aligned to brand and enterprise objectives
• •Define and deepen understanding of ultra-luxury and high-value audiences globally
• •Oversee segmentation, targeting, and personalization strategies grounded in insight, data, and cultural trends
• •Serve as IHG's ultra luxury editor in chief with the vision to transform our approach to ultra luxury marketing
• •Use research, performance data, and emerging trends to inform strategic direction and course correct as required
• •Champion compelling storytelling that reinforces brand codes, heritage, and contemporary relevance

• •Transform the activation of ultra‑luxury brands by orchestrating channels, content, partnerships, and experiences, ensuring property‑level execution delivers distinctive coverage and content.

   

 

What we need from you

• Bachelor’s degree in Marketing, Business, Management, or a related field (advanced degree preferred)
• 10+ years of progressive experience in luxury or ultra-luxury marketing, brand management, or a closely related field
• Demonstrated passion & experience for and understanding of luxury brands, consumers, and cultural dynamics
• Proven track record leading global, integrated campaigns across paid, owned, and earned media
• Strong commercial acumen with experience linking brand investment to performance and ROI
• Deep expertise in consumer insight, digital and social platforms, and emerging marketing technologies
• Ability to translate insight into clear strategic direction and decisive action
• Exceptional storytelling and stakeholder-influencing skills
• PR, creative leadership experience is a plus
• Strong proficiency in Microsoft Office and growing capability with AI-enabled marketing tools

 

Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office.  This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $140,000.00 to $170,000.00. This role is also eligible for bonus pay.  We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

 

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At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?