Product Marketing Director – AI Security

HiddenLayer is a company focused on protecting valuable technologies from adversarial AI attacks, and they are seeking a Product Marketing Manager to drive positioning, messaging, and go-to-market strategy for their AI Security platform. This role involves translating complex technical capabilities into compelling value propositions and owning the go-to-market strategy for new product launches.

Responsibilities:

• Develop and refine product positioning and messaging that clearly articulates HiddenLayer’s differentiation in AI security
• Translate adversarial AI research, MITRE ATLAS mappings, and technical detection capabilities into customer-centric value propositions
• Define and evolve our category narrative as the AI threat landscape matures
• Own end-to-end go-to-market strategy for new product launches and feature releases
• Partner with Product Management to ensure launch readiness across Sales, Marketing, Customer Success, and Partner teams
• Develop launch plans, enablement materials, and campaign messaging to drive pipeline and adoption
• Create compelling sales tools including pitch decks, battlecards, one-pagers, solution briefs, and objection-handling guides
• Enable Sales and Sales Engineering teams with clear, differentiated messaging
• Participate in strategic deals and customer conversations as a subject matter expert when needed
• Conduct ongoing competitive analysis and track emerging players in AI security, MLOps, and cybersecurity
• Monitor adversarial AI trends and evolving threat research to inform messaging and strategy
• Develop competitive battlecards and positioning frameworks
• Support analyst relations by developing briefing materials and participating in analyst inquiries
• Contribute thought leadership content including blogs, whitepapers, webinars, and conference messaging
• Help position HiddenLayer as the leader in AI security
• Partner with Customer Success and Sales to gather customer feedback and validate messaging
• Develop case studies and customer stories that highlight measurable impact and business value

Requirements:

• Bachelor's degree in Marketing, Business, Computer Science, Engineering, or related field
• 5+ years of experience in product marketing, preferably in cybersecurity, AI/ML, SaaS, or enterprise software
• Strong understanding of cybersecurity principles and/or AI/ML concepts
• Experience launching technical products in emerging or category-creating markets
• Demonstrated ability to craft differentiated positioning and messaging frameworks
• Experience developing sales enablement and competitive intelligence materials
• Excellent written and verbal communication skills with the ability to simplify complex technical topics
• Ability to collaborate cross-functionally across Product, Engineering, Threat Research, Sales, and Marketing
• Analytical mindset with the ability to interpret market data and customer insights
• Experience with AI/ML security, MLOps, or adversarial AI concepts
• Experience working in venture-backed startups or high-growth environments
• Familiarity with enterprise cybersecurity buyers and sales cycles