Wunderkind is a performance marketing solution that uses AI and data to help brands acquire and retain customers. They are seeking an Event Marketing Manager to own and execute their US event strategy, focusing on onsite marketing that drives pipeline and demand generation.
Responsibilities:
- Own and execute Wunderkind’s US event program across key channels, including:
- Third-party conferences & Tradeshow
- Owned events (executive dinners, hosted experiences)
- Partner directly with the VP of Marketing to define the US event roadmap, ensuring alignment with pipeline and revenue goals
- Identify high-impact opportunities to engage target accounts and key prospects
- Lead all aspects of event planning and execution, including venue sourcing, vendor management, timelines, speaker coordination, and onsite management
- Run point on logistics for executive hospitality events, trade shows, and conferences (third-party and owned)
- Act as the primary point of contact for Sales and Client Partnerships teams for all event-related initiatives
- Collaborate closely with sales to ensure strong account targeting, attendance, and post-event follow-up
- Manage elements of the event marketing budget and reconcile monthly expense reports
- Make informed decisions on spend based on expected impact
- Own pre- and post-event communications, including email campaigns, outreach, invitations, and follow-ups
- Partner with internal teams to develop and deploy outreach materials that support pipeline generation
- Ensure all events and materials are tracked and organized across internal tools (Google Drive, project management platforms, CRM, etc.)
- Manage third-party vendors and external partners effectively
- Partner with Campaigns and Operations teams to ensure all leads are captured, uploaded to CRM, and properly nurtured
- Track and report on event performance, including pipeline contribution and ROI
Requirements:
- 2+ years of experience in event marketing, preferably in a B2B or tech environment
- Proven ability to manage multiple events simultaneously across different scales and formats
- Strong organizational skills with high attention to detail
- Ability to operate independently in a fast-paced environment
- Excellent written and verbal communication skills
- Experience working cross-functionally with sales teams on shared revenue goals
- Strong vendor and stakeholder management experience
- Experience managing budgets and reporting on performance
- Experience with event tools (e.g., Splash)
- Familiarity with CRM platforms such as Salesforce or HubSpot
- Experience in a high-growth technology company