Principal Product Marketing Manager

Attentive is an AI marketing platform focused on 1:1 personalization, redefining brand and customer connections. The Principal Product Marketing Manager will shape the narrative around AI capabilities and ensure cohesive messaging across multiple channels and teams.

Responsibilities:

• Define the AI + Omnichannel Narrative
• Shape how we position and communicate transformative AI experiences on our omnichannel platform, translating advanced capabilities into clear, compelling customer value
• Develop a durable messaging framework spanning AI-driven personalization, automation, and orchestration across channels
• Create a cohesive narrative that connects product innovation to real customer outcomes and business impact
• Lead Omnichannel Storytelling at Scale
• Bring the platform story to life across every touchpoint—web, campaigns, lifecycle, sales, events, and partner channels
• Ensure consistency and clarity of messaging across a complex, multi-product ecosystem
• Partner with Brand and Content to deliver high-impact storytelling across formats (campaigns, thought leadership, launch events
• Lead Strategic Go-to-Market
• Own GTM strategy for our platform launches, ensuring strong differentiation and clear value articulation
• Partner cross-functionally with Product, Demand Gen, Sales, and Customer Success to align on messaging and execution
• Influence product direction by bringing market, competitive, and customer insights into roadmap discussions
• Drive Alignment at the Executive Level
• Partner with senior leadership to define and align on product marketing strategy and narrative direction
• Act as a unifying force across PMM, Product, and GTM teams to ensure consistency in how we go to market
• Serve as a trusted advisor on messaging for high-visibility initiatives
• Inform Strategy with Market Insight
• Conduct market, customer, and competitive research to inform positioning, messaging, and GTM strategy
• Continuously refine narratives based on performance, feedback, and evolving market dynamics

Requirements:

• 8–12+ years of experience in product marketing within B2B SaaS, ideally working on highly technical or platform products
• Experience marketing AI-powered products (e.g., generative AI, agents, automation, personalization, or data platforms)
• Proven ability to lead complex positioning and messaging initiatives with visibility at senior leadership and executive levels
• Exceptional storyteller who can simplify complex concepts without losing depth or credibility
• Strong executive presence and communication skills, with experience influencing cross-functional stakeholders
• Highly collaborative, with a track record of driving alignment across Product, Marketing, and Sales
• Experience mentoring others and raising the bar for product marketing craft