Senior Product Marketing Manager

Coursera is one of the largest online learning platforms in the world, seeking a Senior Product Marketing Manager to lead marketing strategies for Coursera for Campus and higher education institutions globally. The role involves defining strategic narratives, collaborating with various teams, and driving growth within the education ecosystem.

Responsibilities:

• Own global product marketing strategy for Coursera for Campus, shaping positioning, messaging, and go-to-market strategy for universities and higher education institutions
• Serve as the expert on higher education buyers and stakeholders (academic leadership, faculty, career services, administrators, and students) leveraging deep insights to influence the product roadmap and institutional adoption strategy
• Spearhead the GTM execution and launch of new platform capabilities and academic solutions designed for universities and degree programs
• Define and scale messaging frameworks, value propositions, and pricing/packaging strategies aligned with institutional priorities such as employability, career readiness, and academic innovation
• Partner with sales leadership to build scalable enablement programs and assets supporting enterprise higher education sales cycles and global expansion
• Collaborate cross-functionally across product, partnerships, marketing, and customer success to develop narratives demonstrating learner outcomes, institutional impact, and workforce alignment

Requirements:

• 10+ years of professional experience, including 8+ years in B2B product marketing or a related role such as go-to-market or sales enablement
• Experience developing and leading go-to-market strategies for enterprise SaaS, EdTech platforms, or higher education solutions
• Experience creating messaging frameworks, positioning strategies, pricing/packaging models, and GTM plans for complex multi-stakeholder buyers
• Experience enabling enterprise sales teams through sales playbooks, product narratives, and strategic enablement initiatives
• Experience collaborating cross-functionally with product, marketing, and sales teams to launch and scale new solutions
• Experience marketing or selling solutions to universities, colleges, or higher education institutions
• Experience working within global education technology or academic platform organizations
• Experience supporting enterprise or institutional sales motions involving academic leadership, faculty, or university administrators
• Experience developing narratives connecting education programs to workforce outcomes and employability
• Experience operating in complex global education ecosystems with diverse institutional needs
• Demonstrated ability to influence product roadmap and organizational strategy through market and customer insights