Senior Lifecycle Marketing Manager, Smart Card

SoFi is a next-generation financial services company and national bank that aims to reshape personal finance. The Senior Lifecycle Marketing Manager will be responsible for driving Smart Card planning and growth, developing lifecycle marketing strategies, and collaborating with cross-functional teams to achieve business goals.

Responsibilities:

• Develop comprehensive lifecycle marketing strategies to drive card account opens, funding, card activation and ongoing spend
• Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals
• Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns that drive ongoing spend, rewards redemption and upsell
• Design and deploy educational content strategies to help members build their credit profile through responsible use of their secured Smart Card
• Manage a rigorous experimentation roadmap for full-funnel program performance, analyzing campaign performance and optimizing campaign performance based on key performance indicators (KPIs)
• Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high-performing always-on campaigns
• Report on lifecycle channel, campaign and program performance, sharing insights with marketing and business leadership
• Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights to stakeholders
• Direct campaign priorities with Lifecycle Marketing Tech Ops

Requirements:

• Bachelor's Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)
• 6+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS
• A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell, new member onboarding and retention activities at scale
• Strong analytical chops with experience using various testing methodologies
• Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions
• Effective verbal and written communication skills
• Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership
• Experience working in a regulated industry (FinTech or Wealth Management) is highly preferred
• Experience leveraging AI-driven insights or machine learning models to enhance audience segmentation, personalization, and campaign optimization
• MBA or other advanced degrees
• Previous finance, tech, or brokerage industry experience