Digital Marketing Manager

Adobe is a company that empowers everyone to create through innovative platforms and tools. They are seeking an experienced Digital Marketing Manager to increase awareness, adoption, and engagement of Adobe tools among faculty, staff, and students worldwide.

Responsibilities:

• Architect global coordinated marketing programs — virtual events, paid media, content syndication, and email. Strategically define each channel's role in driving awareness and product adoption
• Spearhead the end-to-end webinar program - scheduling, content planning with cross-functional partners, speaker selection, audience acquisition, platform set-up, and pre/post-event communications
• Partner with Adobe's creative team and external agencies to compose compelling assets for customers. Manage campaign calendars and refine touchpoints to support the ideal customer journey
• Champion a marketing approach centered on data — track important measurements, share insights with internal and external collaborators, and adjust programs as needed
• Build strong collaborative relationships with marketing, customer success, and business unit partners across a highly matrixed global organization. Leverage AI tools to accelerate campaign development and delivery, uncover deeper insights from marketing data, and continuously improve and transform processes — moving faster without sacrificing quality

Requirements:

• 7–10 years of digital marketing experience with demonstrated success in programs across paid media, email, and virtual events
• Demonstrated ability to scale webinar and virtual event programs end to end
• Strong analytical skills — ability to assess business opportunities, track results, and translate data into action
• Excellent communicator and project manager, with the ability to lead multiple agency teams across various projects, timelines, and geographies
• Experience marketing to higher education audiences (faculty, staff, students) is a strong plus