Backlight is a global media technology company dedicated to improving the entire video content lifecycle. As a Sales Development Representative, you will identify and engage potential clients to build a robust sales pipeline, serving as the first point of contact and connecting with inbound leads to uncover qualified opportunities.
Responsibilities:
- Research and prospect into target accounts, identifying key decision-makers
- Execute high-quality outbound and inbound outreach via phone, email, and social channels
- Qualify leads using established frameworks and set initial discovery meetings for Account Executives
- Nurture early-stage relationships and provide valuable insights to prospects
- Meticulously manage your pipeline within our CRM
- Collaborate with Sales and Marketing to refine go-to-market strategies
Requirements:
- 1-2 years in B2B sales development or a similar client-facing role
- Proven ability to prospect, engage, and qualify leads across multiple channels
- Experience with CRM software (e.g., Salesforce, HubSpot) and sales engagement tools
- Resilience and a proactive, persistent approach to achieving goals
- Strong written and verbal communication skills
- Ability to quickly learn and articulate complex value propositions
- Familiarity with the SMB market
- Familiarity with media asset management (MAM), digital asset management (DAM), and/or video technology companies
- Bachelor's degree in Business Administration, Marketing, Sales, or a related field