Sales Development Representative (SDR)

Backlight is a global media technology company dedicated to improving the entire video content lifecycle. As a Sales Development Representative, you will identify and engage potential clients to build a robust sales pipeline, serving as the first point of contact and connecting with inbound leads to uncover qualified opportunities.

Responsibilities:

• Research and prospect into target accounts, identifying key decision-makers
• Execute high-quality outbound and inbound outreach via phone, email, and social channels
• Qualify leads using established frameworks and set initial discovery meetings for Account Executives
• Nurture early-stage relationships and provide valuable insights to prospects
• Meticulously manage your pipeline within our CRM
• Collaborate with Sales and Marketing to refine go-to-market strategies

Requirements:

• 1-2 years in B2B sales development or a similar client-facing role
• Proven ability to prospect, engage, and qualify leads across multiple channels
• Experience with CRM software (e.g., Salesforce, HubSpot) and sales engagement tools
• Resilience and a proactive, persistent approach to achieving goals
• Strong written and verbal communication skills
• Ability to quickly learn and articulate complex value propositions
• Familiarity with the SMB market
• Familiarity with media asset management (MAM), digital asset management (DAM), and/or video technology companies
• Bachelor's degree in Business Administration, Marketing, Sales, or a related field