Marketing Consultant, Retail Growth

Overline is a leading digital marketing consultancy specializing in providing comprehensive marketing solutions to major advertisers globally. The role involves client-facing strategy work focused on retail media networks, integrating retail transformation initiatives, and supporting brand objectives through structured analyses and strategic recommendations.

Responsibilities:

• Support discovery sessions, stakeholder interviews, and synthesis
• Translate client inputs into structured analyses and opportunity frameworks
• Develop clear articulation of how RMNs must serve brand objectives (sales lift, share growth, ROI, measurement transparency)
• Ground recommendations in commercial and financial logic, informed by real-world RMN operations
• Own defined workstreams across:
• Retail Media strategy
• Brand-to-retail alignment
• Retail GTM modernization
• In-housing and operating model assessments
• Build supporting analyses, financial models, and executive-ready materials
• Contribute to roadmap development and value modeling
• Demonstrate understanding of:
• How retail media networks are structured, priced, and sold to advertisers
• Retailer revenue models and margin considerations tied to media
• Measurement expectations (incrementality, attribution, closed-loop reporting)
• Investment decision frameworks used by brand and shopper teams
• Ensure RMN strategies reflect real-world retailer and advertiser expectations
• Support workshop preparation and executive presentations
• Contribute to proposal development and research for new business
• Assist in codifying frameworks and reusable retail media assets
• Contribute to POVs and webinar content
• Support in the elevation of firm positioning in retail marketing strategy

Requirements:

• 6–10 years in retail media, strategy consulting, commercial strategy, or related roles
• Experience working within a Retail Media Network (retailer-side), with exposure to how media offerings are commercialized and sold to brands
• Experience on the sell-side of retail media (e.g., RMN sales, account management, partnerships, or commercial strategy)
• Hands-on experience in retail media execution and/or strategy, not limited to activation
• Strong understanding of grocery and/or mass retail media networks
• Exposure to in-store retail dynamics (e.g., merchandising, store operations, shopper marketing execution) alongside retail media
• Experience with major RMNs such as Walmart Connect, Target Roundel, Kroger Precision Marketing, or similar grocery and mass retail networks
• Experience working with multiple RMNs or across retailer ecosystems
• CPG or agency experience as complementary background