Sr. Manager Marketing

Forefront Dermatology is the nation’s largest dermatology provider with 300 clinic locations, and they are seeking a Sr. Manager Marketing to build a high-performing clinic marketing discipline. The role involves developing and executing marketing strategies to drive clinic growth, overseeing marketing initiatives, and mentoring the Marketing Manager.

Responsibilities:

• Develop and execute targeted same-store growth marketing strategies to achieve utilization goals for general dermatology and cosmetic aesthetic clinics
• Translate enterprise and clinic growth objectives into scalable, actionable marketing plans across multiple clinics and channels
• Design and implement demand generation, engagement programs, and standardized playbooks to support national practice growth
• Analyze clinic performance data to identify gaps, develop recovery strategies, and implement actions aligned with provider capacity and return on investment
• Establish testing frameworks to evaluate marketing effectiveness and scale high-performing programs
• Build and maintain performance reporting to communicate results, guide optimization decisions, and enhance patient experience
• Manage marketing budgets, vendor relationships, sponsorships, and media placements with strong financial discipline and contract oversight
• Partner with operations teams to drive campaign adoption, develop training tools and playbooks, and oversee the creation and approval of marketing materials across print, digital, social, and in-clinic channels

Requirements:

• Experience in multi-channel marketing (retail, direct mail, OOH, digital, earned media, and paid media)
• Ability to work with cross-functional teams, including C-suite, regional leaders, and clinical teams
• Ability to build strong internal relationships and influence stakeholders
• Ability to adapt in dynamic environments and resolve complex marketing challenges
• Analytical skills to measure, report, and optimize marketing effectiveness
• Bachelor's Degree
• 7-10 Years
• Master's Degree