Nerdio is a company dedicated to enhancing IT professionals' experiences and optimizing Microsoft technologies. They are seeking an Inbound Sales Development Representative to manage and convert inbound leads, ensuring a seamless buyer's journey while collaborating with marketing and sales teams to optimize the inbound funnel.
Responsibilities:
- Own the timely qualification of inbound leads from the website, paid campaigns, content downloads, 1st party webinars, and other digital channels
- Respond to inbound inquiries rapidly: speed-to-lead is a key performance driver in this role
- Conduct discovery conversations via phone, email, and video to qualify prospect fit against Nerdio's Ideal Customer Profile
- Accurately assess intent, use case, and urgency to determine appropriate next steps: whether routing to an AE, nurturing in a marketing sequence, or disqualifying
- Maintain clean, complete CRM records for every inbound lead touched
- Meet or exceed monthly targets for qualified meetings and pipeline sourced from inbound leads
- Work closely with Account Executives to ensure uniform handoffs, clear context, and high conversion from meeting to opportunity
- Identify patterns in which inbound sources, content types, and segments convert best — and share those insights with Marketing
- Develop and refine outreach sequences that improve inbound-to-meeting conversion rates across key buyer personas
- Partner with Marketing Operations and Demand Gen to identify conversion bottlenecks in the inbound funnel and propose actionable improvements
- Help design, test, and implement automations that improve lead routing, response time, qualification efficiency, and follow-up cadences
- Provide feedback to operations teams to refine and validate lead scoring models, routing rules, and SLA frameworks
- Document playbooks and processes that can scale the inbound motion as the team grows
- Re-engage dormant leads (anything untouched in 60+ days) with personalized outreach
- Actively leverage AI tools to improve outreach personalization, call preparation, and workflow efficiency
- Serve as a feedback loop between front-line prospect interactions and Marketing — surfacing what messaging resonates, what questions prospects ask, and where leads are dropping off
- Run strategic registration outreach for specific assigned marketing events (Cloud Workshops, dinners, VIP programs) to hit measurable registration targets
- Collaborate with Demand Gen on campaign follow-up strategy for specific programs (webinars, events, content offers)
- Partner with RevOps on CRM hygiene, reporting, and tooling improvements that benefit the full inbound workflow
- Success in this role will be measured by: Volume and quality of meetings and pipeline generated from inbound leads, Speed-to-lead: average response time to inbound inquiries, Inbound lead-to-meeting conversion rate, Inbound meeting-to-opportunity conversion rate, CRM data quality and completeness scores of lead triages, Funnel automation improvements: measurable reduction in manual work or time-to-route
Requirements:
- 1-3 years of experience in a sales development, business development or inside sales role, ideally with a focus on inbound lead management
- Strong written and verbal communication skills (able to engage IT buyers, MSP owners, and enterprise stakeholders professionally and concisely)
- Demonstrated ability to qualify prospects quickly and accurately using frameworks like BANT, MEDDIC, or similar
- Experience with CRM platforms (Salesforce preferred) and sales engagement tools (Outreach, SalesLoft, or similar)
- Comfortable working in a fast-paced environment with high lead volume and shifting priorities
- Analytical mindset with interest in understanding funnel metrics and improving conversion, not just working leads
- Self-motivated with strong time management and prioritization skills
- Comfort with and willingness to use AI tools to maximize impact and efficiency
- Experience in a B2B SaaS or cloud technology company, ideally selling to IT buyers, MSPs, or enterprise accounts
- Familiarity with the Microsoft technology ecosystem (Azure, AVD, Windows 365, Intune, or similar)
- Experience with marketing automation platforms such as HubSpot or Marketo
- Background building or improving SDR processes, sequences, or playbooks
- Exposure to lead scoring, routing workflows, or RevOps tooling
- Experience using AI tools for outreach personalization, call prep, or workflow automation