Product Marketing Manager - Platform & Enterprise

FICO is a leading global analytics software company that helps businesses make better decisions. They are seeking a highly motivated Product Marketing Manager to support their enterprise platform's go-to-market strategy, collaborating with various teams to develop messaging, positioning, and enablement materials.

Responsibilities:

• Support the development of compelling value messaging and positioning for FICO Platform, tailored to different target audiences and market segments
• Collaborate closely with product management, sales, and other cross-functional teams to ensure alignment of messaging with product functionality, software vision, and customer needs
• Partner with the market insights team on buyer intelligence and competitive analysis to identify key market trends, buyer pain points, and opportunities for differentiation
• Build launch frameworks, content activation strategies, and foundational platform materials (product sheets, demos, sales decks) to support GTM initiatives
• Partner with content marketing and creative teams to produce high-quality assets for global sales activities and marketing campaigns
• Translate technical concepts into clear, accessible narratives that resonate with both technical and non-technical audiences
• Equip the sales organization with tools, materials, and training to enhance sales effectiveness
• Assist with and conduct enablement sessions on platform capabilities, competitive positioning, and objection handling
• Develop repeatable frameworks that scale knowledge across global teams
• Assist with the GTM execution for new platform functionality and product innovations, ensuring alignment across stakeholders
• Analyze and optimize launch strategies, messaging, and campaign content to drive adoption and revenue impact

Requirements:

• Experience in enterprise B2B technology, with background in product marketing, solution marketing, product management, sales engineering, UX, technical writing, or a related role
• BA/BS degree Business, Marketing, Computer Science, Engineering, or related field; advanced degree is a plus
• Intellectually curious: motivated to dive deep into complex topics and make them accessible
• Storyteller and communicator: exceptional writing, visual, and verbal communication skills
• Systems thinker: keen ability to connect people, process, and technology into cohesive, repeatable execution strategies
• Collaborative learner: eager to grow alongside senior marketers and technical experts
• Trusted partner: skilled at building credibility across diverse teams and with cross-functional stakeholders
• Bonus: Prior exposure to decision intelligence, decisioning platforms, or adjacent analytics and AI technologies (e.g. data platforms, data science tools, optimization, process automation, etc.)
• Bonus: Prior experience in a customer-facing role or examples of customer-facing content that drove impact in complex, multi-stakeholder buying environments