Sr. Analyst, Business Intelligence

Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. The Senior Analyst will play a pivotal role in driving marketing strategies, optimizing campaign performance, and maximizing ROI through advanced analytics and insights generation.

Responsibilities:

• Lead the development and delivery of strategic reports and insights, translating complex data into actionable recommendations that drive business growth and marketing optimization
• Conduct advanced analysis and modeling using both primary and secondary research methods to uncover trends, opportunities, and performance drivers
• Act as a strategic partner to cross-functional teams, providing data-driven recommendations to support key business initiatives and decision-making
• Develop and optimize sophisticated dashboards and reporting frameworks using BI tools to enable leadership with real-time, actionable insights
• Ensure data governance and compliance, collaborating with technology, product, and data engineering teams to maintain data integrity and regulatory standards
• Drive process improvements and innovation, identifying opportunities to enhance analytical capabilities, streamline workflows, and implement best practices
• Manage and consolidate data from diverse sources, ensuring comprehensive and high-quality inputs for business analysis and strategic planning
• Provide mentorship and guidance to junior team members, fostering knowledge sharing and skill development across the team
• Stay ahead of industry trends and emerging technologies, leveraging insights to provide thought leadership and shape future business strategies
• Lead stakeholder engagements, effectively communicating insights, recommendations, and complex data concepts to non-technical audiences at various organizational levels

Requirements:

• Bachelor's degree in Business Administration, Marketing, Statistics, Economics, Business Analytics, or a related field; Master's degree preferred
• 5+ years of experience in marketing analytics, data analysis, or related roles
• Experience with DSPs, Paid Media, and social media platforms
• Experience in executing brand tracking and Brand Lift research
• Experience in Google Cloud Platforms and BI tools such as Looker and Looker Studio
• Proficiency in data analysis tools such as Python, R, SQL, or similar scripting languages
• Experience with marketing analytics platforms such as Google Analytics, Adobe Analytics, or similar tools
• Strong analytical skills with the ability to translate data into actionable insights and recommendations
• Excellent communication and presentation skills, with the ability to convey complex ideas to non-technical audiences
• Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Strong attention to detail and a passion for problem-solving and continuous improvement
• Marketing agency work experience