Digital Marketing Manager

Action1 is an autonomous endpoint management platform trusted by many Fortune 500 companies, and they are seeking a Digital Marketing Manager to plan, execute, and optimize digital marketing campaigns. This role involves collaborating with cross-functional teams to enhance brand presence and drive lead generation and customer engagement.

Responsibilities:

• Develop and implement comprehensive digital marketing strategies that align with business goals and target audience needs
• Manage and optimize campaigns across paid search (Google Ads, Bing Ads), display advertising, social media platforms, email marketing, and other digital channels
• Plan and execute SEO strategies to improve organic search visibility and website traffic
• Analyze digital marketing performance data to identify opportunities for growth and optimization
• Collaborate with content, design, product marketing, and sales teams to create engaging and effective marketing materials
• Manage digital marketing budgets and ensure campaigns achieve desired ROI
• Stay up to date with industry trends and emerging digital marketing technologies

Requirements:

• 3+ years of experience in digital marketing, preferably in B2B technology or cybersecurity sectors
• Proven expertise with digital advertising platforms such as Google Ads, Bing Ads, LinkedIn Ads, and social media advertising
• Strong understanding of SEO best practices and tools
• Experience with marketing automation platforms, email marketing, and CRM systems (e.g., HubSpot, Salesforce)
• Excellent analytical skills and experience working with tools like Google Analytics, GA4, or equivalent
• Ability to develop creative, data-driven marketing campaigns
• Strong project management and organizational skills with a mindset for collaboration and cross-functional teamwork
• Excellent communication and writing skills
• Self-starter who thrives in fast-paced, dynamic environments