Senior Developer Lifecycle Marketing Manager

GitHub is the world’s leading platform for agentic software development, and they are seeking a Senior Developer Lifecycle Marketing Manager to enhance their Lifecycle Marketing team. This role focuses on connecting lifecycle marketing strategy with in-product messaging to create developer-first journeys that engage users across channels.

Responsibilities:

• Write, implement, and launch in-product messages directly within GitHub’s platform and AI products alongside our in-product messaging team, contributing code to ship incremental messaging at scale
• Translate campaign goals and marketing objectives into strategic, executable in-product and email campaign concepts grounded in developer behavior and lifecycle signals
• Author detailed engineering requirements for in-product message functionality, ensuring specs are actionable and implementation-ready for engineering partners
• Partner with Lifecycle Marketing, Marketing Operations, and Data Engineering to design and refine data-driven audience segmentation for targeted in-product and email experiences
• Analyze campaign performance (open rate, CTOR, feature activation, unsub rate) and bring forward data-informed recommendations to optimize messaging and targeting
• Influence messaging strategy for campaigns and in-product messages that authentically speak to the developer persona — resonating with their values, workflows, and challenges
• Strong command of developer persona: mindset, values, tooling preferences, and what makes developer-targeted messaging land vs. fall flat

Requirements:

• 7+ years' experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related field
• OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years' experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related field
• OR equivalent experience
• 4+ years' experience building full-stack with a focused on backend web applications with Ruby on Rails or Node.js using various agentic AI tools
• Proven track record of shipping code in a product environment — candidates must have shipped product features or in-product experiences, not just managed technical teams
• Experience writing engineering requirements or technical specs that cross-functional engineering partners can act on
• Experience working within GitHub's platform or ecosystem as a developer, contributor, or product builder
• Experience in B2B lifecycle, product, or developer marketing, with demonstrated ownership/impact of end-to-end campaign execution
• Experience with A/B testing and conversion rate optimization in both email and in-product surfaces