Senior Vice President of Sales & Go-to-Market

FirmPilot is the first AI-powered marketing platform designed for law firms, aiming to replace traditional marketing agencies. The SVP of Sales & GTM will be responsible for leading commercial expansion, owning the entire sales process, and developing a scalable revenue organization.

Responsibilities:

• Architect and scale a repeatable sales process across inbound and outbound motions, from first touch through closed-won
• Build, manage, and coach a team of AEs and BDRs, including ride-alongs on live calls, deal reviews, and pipeline inspections
• Develop and iterate on sales demo scripts, pitch decks, objection-handling frameworks, and competitive positioning materials
• Design and run BDR training programs covering call scripts, AI-personalized outbound sequences, cadence management, and qualification criteria
• Personally jump on sales calls to support AEs on high-value or complex deals, this is a player-coach role
• Build outbound sequences leveraging AI personalization at scale, you should have a point of view on how AI-assisted prospecting and selling changes the BDR/AE workflow
• Design call scripts and multi-channel cadences (phone, email, LinkedIn, direct mail) tailored to SMB professional services buyers who are skeptical of marketing vendors
• Own the outbound motion end-to-end: targeting, messaging, sequencing, testing, and iteration based on conversion data
• Build and own BDR reporting (activity metrics, conversion rates, pipeline contribution) and AE reporting (pipeline coverage, stage velocity, win rates, average deal size)
• Deliver accurate weekly and monthly forecasts to the CEO and board, you understand bottoms-up forecasting and can defend your numbers
• Analyze the efficiency of every sales channel and marketing source by cost-per-lead, cost-per-opportunity, cost-per-closed-deal, and LTV, then use that analysis to reallocate spend and effort in partnership with Marketing
• Own deal nurturing workflows for prospects who aren't ready to buy today, build the drip sequences, re-engagement triggers, and follow-up systems that keep FirmPilot top-of-mind
• Develop a consultative selling approach that educates law firm owners on the shift from agency retainers to AI-powered marketing, our buyers need to be sold on the category, not just the product
• Partner with the CEO on pricing and packaging evolution as FirmPilot ships deeper integrations (case management platforms, revenue attribution)
• Help sequence the expansion from legal into adjacent verticals (dental, HVAC, elective medical, home services), including ICP definition, messaging, channel strategy, and early sales plays
• Activate strategic investor relationships as real distribution channels, not just logos on a press release