Event Marketing Manager

Inspiren is a company that integrates compassionate care and technology in the senior living ecosystem. They are seeking an Event Marketing Manager to lead their event program, focusing on generating measurable pipeline and enhancing customer relationships through well-executed events.

Responsibilities:

• Build and execute a tiered event program aligned to top accounts — spanning prospects, customers, and partners — tied directly to pipeline and revenue goals
• Own end-to-end event logistics: vendor management, presence design, team coordination, on-site execution, pre-event briefings, and post-event follow-up and recaps
• Drive lead capture, CRM hygiene, and ROI tracking across all events
• Partner with the content team to develop and deliver the right materials — both on-site and for post-event nurture
• Report on event performance across key metrics: attendees, leads generated, meetings booked, pipeline influenced, and ROI

Requirements:

• 3-5 years in field marketing, event marketing (Senior Living, B2B SaaS or healthcare a plus)
• Proven track record of executing high-impact events with measurable outcomes
• Thrives in fast-paced environments and comfortable orchestrating multiple projects of varying complexity while balancing competing priorities
• Strong project management skills and attention to detail
• Experience with HubSpot, Salesforce, and marketing attribution
• Excellent communication skills and ability to work cross-functionally
• Willingness to travel 10% for event execution
• Experience within Senior Living strongly preferred