Senior Marketing Operations Manager

Amperity is an AI-first company helping leading brands create personalized customer experiences. The Senior Marketing Operations Manager will own the strategy and execution of the marketing infrastructure, leading the evolution of the marketing stack and ensuring systems support growth through AI-driven campaign execution and reporting.

Responsibilities:

• Architect and own the end-to-end campaign engine, leveraging best-in-class tools to drive high-velocity execution, rigorous A/B testing, and top-of-funnel growth
• Design and deploy AI-driven agents to automate the 'operational tax'—orchestrating seamless audience segmentation, intelligent list management, and real-time data synchronization
• Spearhead the use of GenAI to bridge the gap between data and delivery, creating a highly personalized customer journey that drives measurable top-of-funnel health
• Build the infrastructure for tracking pipeline influence and opportunity attribution, turning raw data into actionable insights for GTM leadership
• Design a scalable lead lifecycle management system that utilizes AI to monitor conversion health and predict funnel performance in real-time
• Establish a best-in-class scoring engine that bridges the gap between marketing engagement and sales readiness, ensuring the team is always focused on the most promising prospects
• Own the end-to-end strategy and process for lead orchestration—leveraging tools like LeanData and AI-driven 'Form Concierges' to ensure instant, context-aware handoffs and high-velocity alignment between marketing and sales
• Orchestrate the AI and automation roadmap in lockstep with Sales and Marketing leadership to ensure our tech stack directly accelerates core business objectives
• Implement a robust data governance framework that secures privacy compliance and enforces the high-fidelity data standards necessary for sophisticated AI modeling
• Institutionalize governance standards for marketing automation and AI, ensuring the 'marketing factory' operates with high precision and meets rigorous internal SLAs

Requirements:

• 8+ yrs of Marketing, Operations, or Campaign Management in high growth environments
• 2+ years admin experience with Marketo & Salesforce
• Advanced technical stack proficiency across attribution (Marketo, Bizible), ABM (Common Room), routing (LeanData), enrichment (Cognism), database architecture (Databricks, Snowflake) and ETL processes
• Deep understanding of the Marketo-SFDC sync, including field mapping, sync errors, and how scoring/lifecycle field values flow into Salesforce
• Data-driven strategist with a proven track record of translating complex campaign performance into actionable insights
• Working knowledge of HTML and experience building emails
• Detail-oriented by nature, finding as much satisfaction in high-level process design as you do in the tactical 'final mile' of QA, proofreading, and delivering actionable feedback
• Demonstrated curiosity and commitment to continuous learning, staying current with emergent technologies (e.g., AI) and proactive exploration of how new capabilities can be applied to improve marketing operations
• B2B SaaS marketing preferred