Marketing Operations Manager

Keyfactor is a company focused on building a connected society with identity-first security solutions. The Marketing Operations Manager will oversee the systems, data, and processes that support the marketing team, ensuring effective execution across various functions while implementing automation and innovative workflows.

Responsibilities:

• Own campaign operations from setup and list management through advanced segmentation and dynamic campaign orchestration across a global named account model
• Serve as a cross-functional partner to Growth, Field, Brand, Product Marketing, Customer Marketing, Partner Marketing and Rev-Ops — providing the systems, data, and operational support each function needs to execute effectively
• Maintain the integrity of marketing and CRM data across HubSpot, Salesforce, and the broader martech stack— ensuring precise segmentation, scalable audience frameworks, and list hygiene to support targeting, reporting, and attribution
• Own the full lifecycle of process improvement – identifying friction, designing solutions, implementing automation, and measuring impact. This includes building agentic workflows to replace repeatable manual work at scale
• Lead high-impact marketing operations initiatives end-to-end — including martech evaluations, system migrations, and cross-functional programs. Translate business needs into technical requirements, deliver scalable solutions, and own outcomes
• Manage the martech stack - including Qualified and adjacent tools, ensuring each is strategically configured, actively maintained, and driving measurable value
• Govern project and work management tooling for the marketing team – maintaining structure, usability and real-time visibility into what is in flight as the team scales

Requirements:

• 4-5 years in Marketing Operations within a B2B environment
• Proven experience supporting complex campaign execution and segmentation at scale, ideally within an ABM or named account model
• Strong track record of maintaining data integrity, scalable audience frameworks and lifecycle management across HubSpot and Salesforce
• Experience designing automation workflows — and curiosity about where AI-assisted and agentic approaches can extend them further
• Demonstrated ability to identify operational gaps and build practical, scalable solutions without waiting to be directed
• Comfortable working cross-functionally to support multiple marketing functions with varying needs and priorities
• Proficient in Asana preferred
• Familiarity with DOMO or comparable reporting tools a plus