Marketing Operations Manager- Remote

Zions Bancorporation is a well-established financial institution committed to being the premier employer of choice. The Marketing Operations Manager will enable the successful execution, measurement, and optimization of marketing campaigns across channels, serving as the operational backbone of the marketing organization.

Responsibilities:

• Execute and support marketing campaigns across channels and platforms, including email/lifecycle, paid search, paid social, display/retargeting, landing pages, and website promotion
• Coordinate audience segmentation, targeting, asset delivery, and campaign launch timing
• Ensure campaigns are configured and deployed accurately and consistently across marketing systems
• Support both ongoing programs and ad hoc campaign launches
• Collaborate with internal stakeholders, including Product and Growth teams, and external partners to ensure timely and effective campaign execution
• Support go-to-market execution by aligning campaign operations with product release timelines and priorities
• Produce and publish regular campaigns, email, and lead generation performance reporting
• Support campaign tagging standards (e.g., UTMs) and conversion tracking setup
• Partner with analytics teams to maintain dashboards and ensure performance visibility
• Support marketing attribution frameworks and reporting needs
• Track and analyze funnel performance to identify trends, opportunities, and areas for improvement
• Share performance insights with Marketing and Product partners to inform optimization and future planning
• Support the reporting, analytics and performance monitoring side of SEO
• Assist with keyword research and SEO performance tracking
• Support technical SEO audits in partnership with cross-functional teams
• Maintain search performance dashboards and reporting
• Partner with content, copy, and product stakeholders to support keyword optimization and performance improvements
• Act as a liaison between lines of business, Product, and the marketing team to ensure content accuracy, alignment, and execution readiness
• Support data capture, tracking, and reporting workflows across marketing initiatives
• Manage relationships with internal teams and external partners as needed
• Contribute to continuous improvement of marketing processes, workflows, and execution standards
• Support cross-functional planning to ensure marketing execution aligns with product priorities and customer experience goals

Requirements:

• Experience in executing and supporting marketing campaigns across channels and platforms, including email/lifecycle, paid search, paid social, display/retargeting, landing pages, and website promotion
• Ability to coordinate audience segmentation, targeting, asset delivery, and campaign launch timing
• Experience ensuring campaigns are configured and deployed accurately and consistently across marketing systems
• Experience supporting both ongoing programs and ad hoc campaign launches
• Ability to collaborate with internal stakeholders, including Product and Growth teams, and external partners to ensure timely and effective campaign execution
• Experience supporting go-to-market execution by aligning campaign operations with product release timelines and priorities
• Ability to produce and publish regular campaigns, email, and lead generation performance reporting
• Experience supporting campaign tagging standards (e.g., UTMs) and conversion tracking setup
• Ability to partner with analytics teams to maintain dashboards and ensure performance visibility
• Experience supporting marketing attribution frameworks and reporting needs
• Ability to track and analyze funnel performance to identify trends, opportunities, and areas for improvement
• Experience sharing performance insights with Marketing and Product partners to inform optimization and future planning
• Experience supporting the reporting, analytics and performance monitoring side of SEO
• Ability to assist with keyword research and SEO performance tracking
• Experience supporting technical SEO audits in partnership with cross-functional teams
• Ability to maintain search performance dashboards and reporting
• Experience partnering with content, copy, and product stakeholders to support keyword optimization and performance improvements
• Ability to act as a liaison between lines of business, Product, and the marketing team to ensure content accuracy, alignment, and execution readiness
• Experience supporting data capture, tracking, and reporting workflows across marketing initiatives
• Ability to manage relationships with internal teams and external partners as needed
• Experience contributing to continuous improvement of marketing processes, workflows, and execution standards
• Ability to support cross-functional planning to ensure marketing execution aligns with product priorities and customer experience goals