Influencer Marketing Manager

Empower Retirement, LLC is focused on transforming financial lives by providing a flexible work environment and promoting internal mobility. The Influencer Marketing Manager will define and lead the enterprise-wide influencer marketing strategy, managing partnerships and ensuring compliance with brand standards while driving impactful marketing outcomes.

Responsibilities:

• Develops, owns, and evolves Empower’s global influencer marketing strategy aligned with enterprise objectives
• Identifies emerging platforms, creator trends, and cultural movements
• Defines and manages the annual influencer operating plan and budget
• Provides strategic oversight of external influencer agencies
• Oversees influencer programs including always-on, launches, and partnerships
• Leads negotiation and contracting for influencer collaborations
• Ensures influencer content meets brand, legal, and regulatory standards
• Defines KPIs and leads performance reporting and optimization
• Owns influencer compliance, brand safety, and risk management

Requirements:

• Bachelor's degree in marketing, Communications, Business, or a related field
• 8–12+ years of marketing experience with deep specialization in influencer marketing
• Demonstrated success leading enterprise-scale influencer programs
• Experience managing agencies and external partners
• Strong analytical, communication, and executive presentation skills
• Working knowledge of FTC regulations and influencer compliance standards